Jury-3 - V-Label Awards

International V-Label Awards 2023

Jury Scoring

Vemondo Range (Combined Entry)

by Lidl

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Product range

Production Location(s):

Germany

Denmark

Italy

Netherlands

Product Availability:

Germany

Belgium

Denmark

United Kingdom

Bulgaria

Finland

Ireland

Italy

Latvia

Lithuania

Netherlands

Austria

Poland

Portugal

Romania

Sweden

Switzerland

Serbia

Slovakia

Hungary

United States

Cyprus

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

(NOTE TO JURY: Due to the number of entries combined for scoring for this product range by this company, individual entry links are provided below for your viewing. Only this combined entry needs to be scored, considering all products within the range listed below.)

With our award-winning vegan brand “Vemondo”, we strive to make it easier for our customers to identify vegan substitute products. So it is very important to enable our costomers to make a conscious purchasing decision and to target flexitarians and vegans. We are constantly developing the diverse and tasty range of around 80 individual products on the basis of customer wishes and expectations.

Vemondo Hader Barista Drink
Vemondo Kokosnussjoghurt natur
Vemondo No Milk Hafer 3,5%
Vemondo No Milk Hafer 1,8%
Vemondo No Milk Hafer 1,8%
Vemondo Range
Vemondo Vegane Bratwurst
Vemondo Vegane Burger Patties
Vemondo Vegane Cevapcici
Vemondo Vegane Snack Frikadellen
Vemondo Vegane Sojawürfel süß-sauer mit Gemüse und Basmati-Reis
Vemondo Vegane Spaghetti Bolognese mit Sojahack
Vemondo Vegane Stäbchen
Vemondo Vegane Steinofenpizza Typ Salami
Vemondo Vegane Sticks
Vemondo Veganer Genießer Block
Vemondo Veganes Chili sin Carne mit Sojahack und Reis
Vemondo Veganes Eis Salted Caramel
Vemondo Veganes Gyros mit Zwiebeln
Vemondo Veganes Hack
Vemondo Veganes Kokosdessert Brombeere fruchtunterlegt

Product Videos:

Video Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

As a result of the many years of tireless communication on all marketing channels, we permanently take on a pioneering role with Vemondo.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

We communicate through all marketing channels, from TV, Radio, Online, Social Media to Live Events and many more. For more detailed information, see the video and the presentation on this link: https://file4you.schwarz/download.xhtml?id=05b79eb7834a499188d05811183fbc47 Passwort: Lidl1234

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Lidl offers customers the landing page lidl.de/vegan with the following information: Vemondo range overview, link to the vegan cooking videos with vegan chef Timo Franke, access to over 1,000 vegan recipes on lidl-kochen.de/vegan, link to the video podcast episodes with Gordon Prox, myth-busting, feedback function, link to social media channels. In addition, our website lidl.de/responsibility in the category "Promoting health" provides further information on the topic of "Conscious nutrition". Here we also provide information about the Planetary Helath Diet, which promotes healthy and sustainable nutrition and goes hand in hand with a predominantly plant-based diet. It is also important for us to inform people about the Nutri-Score in our online presence, as we will successively equip all our own-brand articles with it. There is also a separate landing page for our plant-based range, where we show the highlights of our vegan range strategy at a glance, for example.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We have designed the entire product range of our vegan own-brand "Vemondo" in a uniform design in order to be able to guarantee a high recognition value across the various product categories for the customer. In addition, it is important for us to label each of these items with the V-label to make the shopping experience as easy as possible for the customer.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Together with the vegan chef Timo Franke, Lidl presents simple vegan recipes in the weekly video format "Vegan kochen mit Timo" on social media and encourages customers to try them out. Our video podcast "Wieso, weshalb, vegan?" addresses everyone who is interested in plant-based nutrition. The episodes offer a successful mix of knowledge, entertainment and inspiration. The use of vegan celebrities increases the reach and makes each episode unique. Lidl presents "viral videos" on social media to promote Veganuary and World Vegan Day. In the context of Veganaury 2023, Lidl inspired the community with a total of eight videos by actor Ralf Moeller, in which classic commercials were adapted to promote the Vemondo product range, some of them reached over 2 Mio. views on youtube! Also worth mentioning are the hybrid live events as part of the "Lidl's Veganes Kochstudio"-format, where our testimonials invited customers to join them in a vegan barbecue and celebrate the diversity of Vemondo articles. In addition, selective actions and campaigns are regularly promoted on social media by influencers with a wide reach. In 2019, 70,000 vegan product ideas by our customers were generated via an online configurator. The most frequently mentioned were created at a co-creation workshop together with customers, experts and influencers. This resulted in a Facebook group, through which Lidl is still in close exchange with its members. These products were advertised via all marketing channels.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

In September 2021, the social media live event "the big Vemondo kitchen party" marked the start of the large-scale 360° campaign for Lidl's vegan own brand Vemondo. Supported by actor Ralf Moeller and the vegan chef Timo Franke, Lidl highlighted the plant-based variety, which has been permanently available since August 2021. The campaign achieved a reach of approx. 290 million gross contacts. Lidl uses so-called "virals" on social media as standard for Veganuary and World Vegan Day. These are short videos that are designed to achieve a very high reach through community sharing and thus achieve the above-mentioned goals. As part of Veganuary 2023, Lidl inspired the community with a total of eight videos by the actor Ralf Moeller, in which classic commercials were adapted to promote Vemondo. Most recently, Lidl celebrated the PETA Vegan Food Award for the "best vegan range" with a foodtruck tour in April 2023. The chef Timo Franke visited five different Lidl branches where vegan burgers were distributed free of charge. In our weekly household leaflets, there are always promotion pages to actively draw attention to the topics "vegan" and "healthy and sustainable nutrition" in combination with discounts on the promoted Vemondo products. And in our Lidl+ app, there are also recurring vegan-promotions, in which, for example, Vemondo products can be purchased at a discount with the help of the app. Here, too, we make a direct connection to our conscious nutrition strategy.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

Lidl continuously creates customer experiences for customers in order to promote their loyalty and advocacy. Particularly noteworthy here are the live-events already mentioned, which were implemented as part of World Vegan Day 2020 and the Vemondo campaign 2021. Customers were able to participate both on site and online. Lidl also created its own areas at festivals such as Rock Am Ring or Airbeat One to make the brand tangible. A food truck, where vegan chef Timo Franke handed out free vegan Vemondo burgers to try, was not to be missed.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

In general, the design of all advertising materials focuses on demonstrating the added value of vegan nutrition and encouraging customers to try it out. The following examples are particularly worth mentioning: As part of the cooking videos "Vegan Kochen mit Timo", our long-standing partner ProVeg e.V. provides a suitable impulse for each video, which is taken up by vegan chef Timo Franke and is intended to make viewers think. The video podcast "Wieso, weshalb, vegan?" was strategically designed as an infotainment format that offers solutions to the everyday problems of flexitarians, informs them comprehensively, inspires them and whets their appetite for vegan diversity. In a friendly conversational tone, the core message can be optimally conveyed that a plant-based nutrition does not have to mean giving up variety, but can be easily implemented, and that even small steps can have a big impact on sustainability, health and animal welfare, and that trying it out is undoubtedly worthwhile. Together with the various celebrity guests, Gordon Prox will share useful and applicable knowledge, cooking ideas and tips, debunk myths and call on the community to try things out. For Veganuary 2023, Lidl customers received a booklet (printed and digital) with extensive tips and knowledge on vegan nutrition. Lidl also offers them more than 1,000 vegan recipes on lidl-kochen.de, as well as ready-to-use meal plans that make it easier to implement a plant-based diet in everyday life.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

At Lidl, it is important for us to display the V-label and all other certifications (e.g. organic or Rainforest Alliance) directly on all Vemondo products. The Nutri-Score will also be successively advertised on all our own-brand articles. In addition, we have integrated the nutritional value compass into a growing number of recipes online at lidl-kochen.de. With the help of a simplified traffic light system, this shows whether the dish is healthy (green) or unhealthy (red). As part of the aforementioned "Vegane Werkstatt" in 2019 and 2020, Lidl created a framework for entering into direct dialogue with customers and, with their cooperation, designing new products based on their wishes. Open discussions between interested customers and Lidl still take place in the Facebook group that emerged from this.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

Vemondo was awarded twice in 2022&2023: At the "International V-Label Awards 2022", the Vemondo product range won the "Special Consumers' Award". In a public vote with over 60,000 votes, consumers could choose between 260 companies and products from the plant-based sector from 31 countries and award them for quality, innovation, sustainable approach and social impact. The V-Label Awards are organised by V-Label GmbH (Switzerland), which offers the "V-Label", a label for vegan and vegetarian products. In 2023, the Vemondo range was awarded the "Vegan Food Award 2023" by PETA Deutschland e. V. in the category "Best Vegan Range". Evaluation criteria were factors such as taste, clear vegan labelling, innovation, expansion of the range as well as active advertising measures and campaigns around the topic of vegan. Lidl proudly celebrated these successes through attention-grabbing and wide-reaching integrations into all marketing communication.

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Tresan The Earth Plant Based Collagen Shampoo, Aluminum Bottled 250 ml and REFILL 500 ml (Combined Entries)

by Tresan The Earth

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Cosmetics and cleaning product

Production Location(s):

Turkey

Product Availability:

Turkey

V-Label Licensed: Yes

V-Label Licensing Partner: Turkey (Vegan Derneği Türkiye)

Product Description

This entry is a combination of multiple entries by the same company. It was specifically combined by V-Label for jury scoring purposes. Information below includes all combined products.

Its herbal collagen-reinforced formula protects and strengthens the natural structure of the hair, increases the flexibility and shine of the hair strands, giving it a healthy appearance. The aluminum bottle [and the REFILL pouch preferen] reflect the sensitivity and responsibility to the environment. This eco friendly shampoo, with its 98% natural active ingredient and packaging selection that is sensitive to recycling, environment and society, thinks about both the health of the individual and the future of the planet.

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

(Response combined by V-Label.)

We preferred aluminum packaging which can be recycled infinite times. We preferred REFILL pouches to make our original aluminum bottles (250 ml) consumer usage much longer. This is the 1. Turkish brand (will be one of the few companies in Europe) which creates a hair care line, with shampoos, conditioners and oils, that use the aluminum as packaging. We offer a real ecofriendly product experience to consumer. *Additionally, on the back side of the label there is a QR code which is entegrated with a website. When consumer scans the QR code, with the directions through the website, in 2-3 steps they can plant their own tree (charged to our company) and free for consumer. After the system has the request of the consumer, this process is queued. And then the time has come, a drone throw a seed ball to the forest which is chosen by the consumer.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

We added the packaging type (Aluminum) information on front label for consumers to realize the Aluminum packaging choice for the products just on the shelf at first sight. Also, through our social media and influencer marketting, the process, the philosophy and and the importance of responsibility to nature is used in communication.

The REFILL system information is added on back label for consumers to to be able to know the information before, during and after they use the REFILL pouches. Also, through our social media and influencer marketing, the usage of REFILL, the advantages, the philosophy and the importance of responsibility to nature is used in communication.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

The website is already designed and about to launch. The product content, usage information REFILL system will be shared as deeply detailed, with consumers. Also, a FAQ page is designed to clear the minds about sustainibility, the examples of sustainibility projects from all over the world, the regulations and restrictions of governments will be announced to keep the consumers aware about sustanibility journey of whole world.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

The packaging provides an experience that transcends ordinary hair care routines. Its minimum plastic usage philosophy and aluminum bottle showcases the power of thoughtful design, utilizing materials that promote sustainability while delivering a high-end, aesthetically pleasing product. The minimalist label design speaks to the transparent and uncomplicated nature of what's inside.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Because we are about to do our Turkey launch social media projects are being prepared in parallel. Here are examples:

*Consumer briefings and workshops are designed on the use of REFILL pouches with aluminum bottles.

*Considering the conscious approach of young people to the subject, it is planned that the student societies we sponsor will announce the process to their environment and the entire ecosystem via social media.

*Instagram and tik tok projects are planned on personalized product experience and bonding with the product, considering that each aluminum bottle purchased can be used for many years.

*Viral social media projects are studied about the instant status of the own plant of the consumers who planted seeds for free by scanning the QR code on the bottle.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

We planned 2 visionary online campaigns;

1) By following the predetermined minimum number of repeat purchases in the system, free gift delivery (product or a different gift) will be made to consumers who always prefer to buy REFILL pouches to thank them for protecting the environment.

2) In specified periods, it will be announced to consumers how much plastic bottles they contribute to reducing the use of plastic bottles by using this brand and our aluminum bottles.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

2 big offline campaign is planned;

1) With the permission of the Istanbul Metropolitan Municipality, a poster will be hung next to the recycling trash cans in the subways. Consumers who have supported our "Zero Waste" policy by reading the QR codes on the poster and choosing our product will be loaded with cash points on the cards they use in public transportation in Istanbul.

2) First kiosk of Tresan The Earth is planned in one of the biggest malls in Istanbul, to be able to REFILL their empty bottles through a machine with less payment (compare to same ml of product which is sold with bottle)

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

Tresan The Earth covers 5 of the 17 Sustainability Goals determined by the United Nations, even with the preferred content, packaging selection and Eccording (seed ball) cooperation. In order to achieve more of these goals, the company continues to work on management and product development. Information and trainings are planned about the reason and purpose of achieving the goals we have covered, and how to reach these goals in his own life. Projects are planned to raise awareness of the society through university societies, associations, foundations and municipalities.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

To be transparent is one of the most important part. During our sustainable cosmetics production process we will share the details about harm chemicals and plastic usage that we reduce and also the details we plan to do much effective to keep and grow our responsible production purposes.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

By following the predetermined minimum number of repeat purchases in the system, free gift delivery (product or a different gift) will be made to consumers who always prefer to buy REFILL pouches to thank them for protecting the environment.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

Yes we have further plans already and we prefer to keep it as a surprise for our consumers 🙂

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MEGGLE Vegan Range (Combined Entries)

by MEGGLE

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Other

Subcategory: Product Range

Production Location(s):

Germany

Product Availability:

Germany

Belgium

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

Specifically for expert category jury scoring, this entry was gathered from multiple entries submitted by the company representative. Each product description is provided below.

Product Videos:

Video Link

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

MEGGLE is a dairy company, but consumers see much more in it. MEGGLE is more modern, more colorful and more than dairy for them. This is due to the importance of its convenience products such as the herb butter varieties or the filled pre-baked baguettes. Both have been positioned for use at barbecue events. So MEGGLE is connected more to relaxed and happy events in bigger circles than to rather ordinary meals alone or at home. The very long company history of more than 135 years and the very high quality and taste standard have made it to a quality and taste leader in the food industry.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Still the main medium to reach a wide audience is TV, but the way, TV commercials have to be designed to address consumers properly, have changed over time. Therefore MEGGLE regularly changes its campaigns considering the newest trends. Of course, a presence in the digital world is absolutely necessary as well. Advertising there has to be different and especially social media requires a target group-specific approach. MEGGLE has been present on these channels for a while and is always testing new channels, such as Twitch or TikTok, where especially younger generations can be reached. We work with influencers and are present where our target groups are. Public relations are important as well. What helps us communicate new products is a trial pack for the relevant press. By giving editors the chance to taste our new products, we increase the chance of publication – especially for vegan products. Communication campaigns within shopping apps and, of course, the hard work of our sales representatives at the point of sale, complement our efforts right before or during the shopping trip.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Our website contains all relevant information about our products, offers inspiration and the opportunity to get in touch with our customer service. Considering the use case of company websites, MEGGLE uses its website as an informative tool for those really looking for specific company or product information. Anything else, we communicate via our social media channels, where we reach consumers better and more target group-oriented.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We offer our vegan aioli in a convenient aluminum tube, which is also very easy to open with one hand. It is ready to use directly from the refrigerator and especially practical for garnishing. The vegan logo is clearly visible along with many delicious fresh herbs on the front of the tube.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

(Response manually combined by V-Label.)

We have integrated influencer collaborations into our monthly social media content plan and have also done collaborations for recipes and posted them on our social media channels @meggle_deutschland.

We post recipes of our Mediterranes Brot on our Social Media Channels @meggle_deutschland and participated in Veganuary by sending out free packages of the Mediterranes Brot as well as other vegan MEGGLE products to selected vegan influencers.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

(Response manually combined by V-Label.)

In both 2022 and 2023, we promoted our vegan herb butter with an eye-catching TV spot and digital campaigns during barbecue season. Here we integrated several Social Media platforms (Instagram, Facebook), VOD (e.g. Youtube), Paid TV platforms, etc. In addition, we supported our product with DOOH posters throughout Germany directly at the POS at Christmas time.

Right now we have a TV Campaign for our baked goods including the Mediterranes Brot (uploaded on the previous page) and a national, wide-reach radio campaign for the holidays. In addition to that, MEGGLE started a POS Campaign where customers receive a free shopper bag with the purchase of 3 MEGGLE products.

Streichzart vegan is also supported by promotional materials to ensure maximum attention. In addition, special coupon promotions are used at the POS.

We created a display for the organic and vegan schnapps and we were able to present it in some supermarkets.

In 2022 we had a TV and Online campaign and in 2023 again an online campaign. We integrated several Social Media platforms (Instagram, Facebook), VOD (e.g. Youtube), Paid TV platforms, etc..

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

MEGGLE uses educational content especially on its Social Media channels. We offer content such as background information about butter portions, tips for “green barbecues” or cooking hacks.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Not all consumers have the same questions. Therefore we provide answers to the most common questions on our website. Any other questions can be send to our customer service.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

(Response manually combined by V-Label.)

Due to the connection between MEGGLE products and barbecue events, the MEGGLE brand is associated with very positive feelings. Especially in the long-term this drives loyalty to our brand. To improve brand engagement for younger generations, we have already sponsored and attended some Eligella-events, Germany’s top streamer in the TWITCH-world.

As the MEGGLE brand, we are the market leader in the chilled and filled baked goods segment and always strive to offer the end consumer innovative products in new, unprecedented flavors. We also implement this consistently from year to year.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

(Response manually combined by V-Label.)

We integrated the product in a shopping app together with a recipe to inspire the consumers to buy the product and add it immediately to their digital shopping list. The product is also available on several vegan food delivery websites.

Especially our vegan products benefit from the high reputation that MEGGLE has with our trading partners. We offer products of high quality and a very good taste, things that consumers want from vegan products, but where the expectations are often not met. MEGGLE offers trust and reduces the risk of buying vegan.

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Meatless Cold Cuts

by Plenty Reasons

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Meat alternative

Production Location(s):

Poland

Product Availability:

Poland

Italy

Greece

Slovakia

Slovenia

Czech Republic

Hungary

Latvia

Lithuania

United Kingdom

V-Label Licensed: Yes

V-Label Licensing Partner: Poland (PolVeg)

Product Description

Discover the future of deli delights with Meatless Cold Cuts! Savor the rich flavors of Meatless Salami, dive into the zest of Meatless Pepperoni, and indulge in the aromatic allure of Meatless Garlic Ham. Our vibrant, standout packaging matches the boldness of our flavors. Every bite reminds you: There’s Plenty of Reasons to be Meatless. Enjoy the authenticity, relish the taste, and celebrate the choice. With Meatless Cold Cuts, delicious decisions are easy.

Product Videos:

Video Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

Our brand distinctively rises above competitors, primarily through innovative imaging and marketing tactics. We emphasize real-life contexts, showcasing Meatless Salami in sandwiches, Meatless Pepperoni on pizzas, and Meatless Garlic Ham in breakfast scenes. This ensures our products' versatility is immediately evident. The intuitive naming mirrors traditional meat products, simplifying user experience. However, our real differentiator is our vibrant branding. Eschewing the typical earthy tones of plant-based products, our bold colors ensure our items visually pop off shelves, symbolizing the freshness and audacity of our flavors.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

We aim to resonate not only with plant-based consumers but also with flexitarians and traditional meat-eaters. We are always inclusive, and we seek to position ourselves not merely as a meat alternative, but as a distinct category in its own right - a completely new product on the market.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

One of our defining moments as a company was when we were established as one of the first crowdfunding projects in Poland. This origin not only set us apart in the industry but also forged a close-knit relationship with our clientele. Our brand's identity is built upon this bond, which is why many refer to us as a 'love brand.' Listening to our consumers has been at the heart of our strategy. We frequently conduct surveys to gather their feedback, ensuring that their voices are heard and acted upon. This approach has empowered us to introduce products that are truly in line with their desires and needs. Additionally, recognizing the value of convenience in today’s fast-paced world, we have innovated by bundling our products into sets. This not only provides clients with a curated selection of products but also reduces the time they spend scrolling through our website. Moreover, these pre-set packages are offered at a competitive price point, ensuring that our customers receive outstanding value both in terms of time and cost.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We employ colorful and vibrant imagery that immediately captures the eye, setting our products apart on the shelves. More than just aesthetic appeal, our packaging design is also informative. We emphasize key product benefits, such as protein content or low-fat attributes, right on the front label. This ensures that potential customers can quickly and easily understand the unique advantages our products offer. Moreover, we prioritize providing clear preparation instructions, ensuring that clients have all the essential information at their fingertips from just a glance at the product's front labeling.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Our brand actively leverages both social media and influencer marketing to enhance engagement and increase brand awareness. We've partnered with several top influencers in Poland, spreading our message beyond just the plant-based community. While collaboration with plant-based influencers is core to our strategy, we also engage with influencers from diverse backgrounds. This approach broadens our outreach, promoting the plant-based diet to a more varied audience. Additionally, we've developed ebooks filled with plant-based recipes, simplifying the cooking process for newcomers. Recognizing the appeal of humor to younger demographics, we infuse our communication with relatable memes. This not only resonates with our audience but also encourages organic engagement. We also value the power of user-generated content, often collaborating with smaller Instagram accounts. We believe these micro-influencers, with their tight-knit communities, offer authentic and impactful endorsements. Our multi-pronged digital strategy ensures a genuine connection with a broad spectrum of potential consumers

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

We produced two advertisements: one showcasing our slogan and philosophy, and the other featuring a blind test. Both were met with a positive reception, as evidenced by our clients' feedback. The links to these ads are included in this entry. Throughout 2022, we promoted these spots to emphasize that vegan products can rival the taste and quality of traditional meat products. This year, we also launched a significant campaign to promote our podcast.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

We had a significant presence during this year's VEGANUARY. In a unique collaboration, we partnered with our competitors to form the 'PLANT BASED TEAM.' Together, we launched a landing page offering a package of our products for people to sample and choose their favorites. This campaign generated considerable buzz on social media and garnered PR attention. Throughout the campaign, we provided an ebook educating readers about the plant-based diet—its benefits, ease of adoption, and more. Additionally, last year we collaborated with a Twitch celebrity for a gaming event. During this event, we raised funds for a NO-FUR CAMPAIGN and also promoted our products.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

Yes, we frequently advocate for a plant-based diet. We craft ebooks filled with recipes and collaborate with influencers outside the plant-based realm, such as gamers and singers, to promote this dietary choice. In partnership with Carrefour, we champion a "less waste" initiative by introducing the Meatless Counter, a space where customers can specify the exact number of slices they desire from our products: https://www.youtube.com/watch?v=VTM1gM7ReNE

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Yes, we've established a Facebook group for our consumers where they post daily to engage with us, provide feedback on our new products, and share their recipes. Additionally, they have the opportunity to communicate with our founders on a regular basis. We organize annual meetings with these dedicated consumers, inviting them to tasting panels and treating them to burgers—meatless, of course!

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Our brand is deeply committed to creating innovative and memorable experiences that foster customer loyalty and advocacy. Central to this commitment is our highly responsive customer-care team, which ensures every concern is addressed individually. Rather than adopting a one-size-fits-all solution, we approach each issue with tailored care, ensuring every client feels valued. We believe in leaving a lasting, positive impression, even when challenges arise. To this end, should a customer have a less-than-ideal experience, such as a late delivery, we go above and beyond to make amends. We often include extra products as a gesture of goodwill in such scenarios. Our priority is not just to resolve issues, but to transform them into opportunities for building trust. Throughout any resolution process, we ensure open communication, keeping customers informed every step of the way. By turning setbacks into positive interactions, we not only maintain customer satisfaction but also reinforce our brand's dedication to excellence.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

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Goldblatt

by Goldblatt

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Other

Subcategory: Vegan Alternatives

Production Location(s):

Austria

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Austria (Vegane Gesellschaft Österreich)

Product Description

GOLDBLATT creates organic specialties from wholesome plant-based ingredients that surpass the usual meaty taste. We combine nature and craftsmanship to create a culinary experience of pleasure. Without the addition of additives, flavors or isolated proteins.
In our Styrian manufactory we lovingly enhance nutritious plants and gourmet mushrooms with harmonizing spice and herb blends to create unique culinary delights. Spread them on bread or prepare an unlimited variety of dishes.

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

We founded Goldblatt as a small family business after we could only find anonymous and highly processed meat alternatives on the market. At Goldblatt, we've always been about more than just food; we're about creating an experience that resonates with authenticity and sustainability. From the very beginning, our focus has been on using wholesome organic ingredients, ensuring that our customers get nothing but the best. We've consciously chosen to avoid artificial flavors and additives, staying true to the Clean Label principle. This commitment to purity sets us apart in a market flooded with processed alternatives. Our handcrafted approach to production is another feather in our cap, emphasizing the authenticity and quality that only a personal touch can bring. But our dedication doesn't stop at our products. We're deeply connected to our community, sourcing a significant portion of our ingredients from local organic farmers. This not only ensures freshness but also supports local businesses and reduces our carbon footprint. Our unwavering commitment to sustainability is evident in our efforts to conserve water and minimize CO2 emissions. At Goldblatt, we're not just offering a product; we're sharing a story of community, quality, and a brighter future.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

At Goldblatt, our approach to messaging and positioning is as unique as our products. We've always believed that communication is an art, and we've mastered it by intertwining creativity with authenticity. Our playful product names, like "Schwein g’habt", "Schnattergans" and "Nix Tun Fisch", aren't just catchy; they're a reflection of our brand's personality, making us memorable in a sea of generic names. Our emphasis on handcrafted products isn't just a manufacturing choice; it's a story of dedication, quality, and the human touch. We've woven tales of local love and sustainability into our narrative, showcasing our commitment to community and the environment. Our plant-based pop-up restaurant "Goldplatzl" isn't just a marketing gimmick; it's our way of connecting, listening, and growing with our community. We pride ourselves on transparency, ensuring our customers know exactly what they're consuming, building trust one product at a time. Our accolades and awards are displayed not as mere trophies but as testaments to our relentless pursuit of excellence. And through it all, we educate, ensuring our community not only enjoys our products but understands the ethos behind them. At Goldblatt, we're not just crafting food; we're crafting experiences, stories, and lasting relationships.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Goldblatt's website design is user-centric, ensuring that visitors can easily navigate through the site, find information, and make purchases. The use of vibrant images, clear product descriptions, and intuitive navigation enhances the user experience, making it stand out in the industry.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

At Goldblatt, we believe that first impressions matter. Our packaging isn't just about containing our products; it's a reflection of our brand's ethos and commitment to quality. While many competitors might opt for conventional designs, we've taken a thoughtful approach to ensure our products stand out on the shelves. Through innovative and aesthetically pleasing packaging, we aim to capture the essence of our brand, making our products not only delicious inside but also appealing outside. It's our way of ensuring that before you even taste our product, you're already intrigued by what Goldblatt has to offer.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Goldblatt has smartly utilized social media, mostly facebook and instagram, to enhance its brand image, engage with its audience, and convey its brand values and product offerings. Our active engagement, community-building efforts, and emphasis on organic and clean ingredients make us stand out in the industry. Being active on platforms where our target audience hangs out is crucial for brand visibility and engagement. Goldblatt has successfully built a community of loyal followers (4,5k on ig, 2,3k on fb). This not only increases brand awareness but also fosters a sense of belonging among consumers. The hashtag #plantbasedgoldstandard further reinforces our positioning as a premium brand in the plant-based food sector. The regular interactions on our pages, including likes and comments, indicate that Goldblatt is actively engaging with its audience. This two-way communication helps in understanding customer preferences, addressing queries, and building trust. We often share user-generated content, such as customer testimonials, reviews, or photos of our products. This not only provides authentic content for the brand but also encourages more users to share their experiences.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

We regularly start new campaigns on META for product launches and brand awareness. We reach up to 2 million accounts per year.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

we do nearly everything online

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

Goldblatt harnesses the power of educational content to deepen our connection with customers. By sharing insights about plant-based benefits, the nuances of our handcrafted process, and the environmental impact of our offerings, we not only inform but also empower our audience. This approach demonstrates our expertise, reinforcing brand trust. Our commitment to education goes beyond mere marketing; it's a testament to our dedication to transparency and consumer well-being. By intertwining knowledge with our brand narrative, Goldblatt engages customers in a meaningful dialogue, setting us apart in a crowded marketplace. We also partnered with schools to educate pupils about the advantages of a plant-based diet.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

We believe that an informed customer is an empowered one. From detailing the organic ingredients in our products to sharing insights about our handcrafted production process, we ensure our customers know exactly what they're consuming. Our marketing efforts consistently emphasize our commitment to the Clean Label principle, reinforcing our dedication to purity and authenticity. Furthermore, our active engagement on platforms like social media and through events allows for open dialogue, ensuring we remain accountable and approachable. In a world filled with marketing noise, our honest and open communication stands as a refreshing testament to our brand's integrity.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

At Goldblatt, we're not just about tantalizing taste buds; we're about creating unforgettable experiences. Our pop-up restaurant, Goldplatzl am Sonntagsberg, is a testament to this ethos. Nestled atop the scenic Sonntagsberg, it offers patrons a delightful blend of delectable vegan and organic delicacies, complemented by panoramic views of Bad Waltersdorf. But it's not just the food and views that captivate; it's the entire ambiance. Handcrafted dishes made with love - our reinterpretation of cold Styrian classics and European specialties, every detail is curated to ensure a memorable experience. Paired with regional drinks, cold beers, and natural wines, a visit to Goldplatzl is more than a meal; it's a journey of sensory delight, driving loyalty and turning customers into brand ambassadors.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

See answer above with the pop-up restaurant.

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PENNY | FOOD FOR FUTURE

by REWE Group

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Meat alternative

Production Location(s):

Germany

Product Availability:

Germany

Austria

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

In October 2020, we became the first food discounter in Germany to launch our vegan umbrella brand FOOD FOR FUTURE across all product groups. Our goal is to establish vegan nutrition as a steady element that doesn’t have to be expensive. Starting with four products and a promotion week, we have now grown to over 70 products in numerous product groups and aim to continuously expand our range.

Product Videos:

Video Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

In October 2020, we became the first food discounter in Germany to launch our vegan umbrella brand FOOD FOR FUTURE across all product groups under the motto “Das isst die Zukunft" (wordplay in German language, meaning “this is/eats the future”). Our goal is to establish vegan nutrition as a steady element that doesn't have to be expensive. Therefore, we strive to systematically and strategically expand our range on an ongoing basis. Starting with four products and one campaign week, we have now grown to over 70 products in numerous product groups - from vegan cold cuts or cheese alternatives, vegan smoked salmon and vegan gyros to vegan chocolate or egg substitutes. In several promotion weeks throughout the year, we offer many more products, e.g. for the barbecue, Easter or Christmas season.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Our mission with Food for Future is to offer customers a delicious vegan alternative for every product of animal origin in order to make climate-friendly consumption a "tasty option" for them. With our Food for Future products, we therefore address all customers who want to discover the diversity of vegan nutrition and at the same time make a contribution to animal welfare and climate protection: Even the production of our vegan FOOD FOR FUTURE products produces far fewer emissions than the production of animal products. In addition, we compensate for the emissions that are still produced. We are convinced that climate protection begins with small steps that everyone can take - and FOOD FOR FUTURE is our contribution.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

With our website (https://www.penny.de/clever-kochen/eigenmarken/foodforfuture) we show the diversity of our vegan FOOD FOR FUTURE product range. We provide inspiration for vegan cooking by offering a variety of recipe suggestions and explain that the production of our vegan products generates fewer emissions than the production of conventional animal products. In addition, website visitors will find information about the icons used on our product packaging to inform them about the basic ingredients and contents.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

Sometimes, the ingredients of vegan products are not easy to recognize at first glance. To make our FOOD FOR FUTURE products more appealing and transparent to customers and to help them make their choice, we use icons on the packaging which reveal the main ingredient(s) of the plant-based product at first glance. In addition, an appealing serving suggestion is shown on all our FOOD FOR FUTURE product packagings.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

To reach our target group and build brand awareness, we worked with various influencers who presented recipes for their followers, took them market shopping and presented products in detail. Influencers we worked with are for example:@veganer.einkaufsguide @zuckerjagdwurst @sarahfranssen @clea_lacy @nikogriesert @xlaeta @umihito @veganewunder and also @stefanozarrella, who is one of Germany's most relevant food influencers (with 1.5 million followers on Instagram). Examples: https://www.instagram.com/reel/CuU7LvYAvNE/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/Cuwvu-Zuykd/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/CvMn1tuAs5B/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/CvaEhgQINu4/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/CueDap7Ku7Q/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/CvB9ssbrwWh/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== https://www.instagram.com/reel/CuhenPEPbnA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

In addition to Spotify advertising, we worked with various influencers. As mentioned in the previous point "Social media and influencer marketing", the cooperation with Stefano Zarrella was particularly successful.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

In 2022, for example, we set up screens in selected markets where customers could get to know our vegan FOOD FOR FUTURE products better and compare them with conventional animal products (especially with regard to CO2 emissions). This year, we carried out various activities with our campaign, for example at the Point of Sale (customer stopper, image poster), in print (BAMS ad, flyer) and our first own FOOD FOR FUTURE commercial on TV.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

As mentioned before, we provide educational information on our vegan FOOD FOR FUTURE products and on vegan nutrition in general on our website. As also mentioned before, we installed screens in seleceted markets to make information available to our customers in-store. Our “Klimaleicht”-Spot educates about the positive impact of vegan nutrition on the climate: https://youtu.be/oF483bxRy9o Furthermore,there is a special PENNY Store in Berlin which is called “Grüner Weg” (“Green Way”) - our first educational Sustainability Experience Market (https://www.penny.de/nachhaltigkeits-erlebnismarkt). In the market, there are 20 stations which make it possible to interactively experience the most important sustainability topics of PENNY (FOOD FOR FUTURE also being an important part of it). The market is open to the public so that customers can learn about our sustainability topics and activities while they shop. In addition, interested groups can visit the market and receive a guided tour, e.g. school classes. Please see our video to learn more about the market: https://cdn.penny.de/dam/jcr:898ea467-a637-47b5-8944-c31998346de2/PY_GruenerWeg_Video_01.mp4

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Transparency and open communication are generally important values for PENNY. With regard to our FOOD FOR FUTURE range, it is particularly important to us to make the ingredients of vegan products easily visible to our customers. To ensure this, we use icons that are clearly placed on the product packaging.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

We are pioneers in the German discount, and with FOOD FOR FURURE we were the first to offer a vegan private label. With a high degree of innovation and constant development of our offer, we have managed to build up a loyal customer base and yet constantly address new customers.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

As mentioned before, we are always striving for further development and we are aware that vegan nutrition will become increasingly important in the future. We want to keep our finger on the pulse and constantly develop our vegan range and implement new trends.

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Ritter Sport Vegan

by Ritter Sport

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Confectionery, snack, or condiment

Production Location(s):

Austria

Product Availability: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

The five delicious vegan varieties from Ritter Sport, including the new Roasted Peanut and Salted Caramel, are made for everyone who doesn’t want to miss out on anything. Especially not the flavour. Because the vegan Ritter Sport varieties come without milk, but are just as chocolatey as you would expect from the colourful squares. As for the entire range, Ritter Sport also sources 100% certified sustainable cocoa from long-term partnerships with farmers in Nicaragua.

Product Videos:

Video Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

The well-known brand of Ritter Sport can look back to more than 110 years of history and consider itself at the same time a very modern, relevant and funky brand. Known for never resting, always searching for a better taste, more colorful variety, new assortments full of joy, and the best packaging, Ritter is still a very relevant, unique and conscious brand in the chocolate tablet market – not only in Germany. Being able to connect a marvelous taste with a consciousness which has a long tradition such as using only green energy for more than 20 years or sourcing their cocoa not only certified but also traceable with supporting cocoa farmers directly through individual programs, Ritter has a very high credibility at chocolate lovers. This is how Ritter managed to differentiate itself.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Ritter Sport communicates its image by providing delicious chocolate with a focus on the best ingredients and the best quality. In doing so, we prove our customers that we combine the joy of colourful chocolate varieties with consciousness. And all this is underpinned by Ritter Sport's tradition of over 110 years.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

With our latest website relaunch in 2022 we have taken our product presentation to a new level. It is all about our colourful variety and our tasty chocolate. We invested in an easy to navigate product catalogue as well as easy to comprehend sites to convey information such as our sustainability report, cocoa report and the company history. The blog - our information center for Ritter Sport fans - has also received a comprehensive redesign.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

All five vegan varieties have had a redesign and now look even more appealing. The product design in fresh, modern colours communicates the added value of the range. The official vegan label communicates that the product is vegan and facilitates both orientation at the PoS and differentiation from the non-vegan range. The large “V” on the front of the packaging also attracts attention and the claim “100% certified sustainable cocoa sourcing” is indicative of Ritter Sport’s commitment. For all our materials, we take attention that they are recyclable. In particular, our paper and cardboard materials are FSC-certified and fully recyclable - as are our polypropylene foils. Since 1991 we have been using polypropylene for our foil packaging. Compared to other types of packaging, it saves transport weight and, thanks to its sealing properties, protects our chocolate squares optimally. However, we are aware that the recycling rate for polypropylene is unfortunately not particularly high worldwide, which is why we are not satisfied with this. All of our primary foils have been assessed according to the "Cradle to Cradle" Material Health Standard and have Material Health Bronze status. It certifies that all material ingredients are transparently listed and assessed to optimize the recyclability. Although polypropylene is already completely recyclable, it often ends up in the regular residual waste. Therefore, we are working with partners on the development of paper packaging.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

As part of our overall vegan campaign, we are additionally present with an influencer campaign on the channels Instagram and TikTok. To bring our new vegan range to literally everyone we chose a broad variety of influencers including different interests ranging from LGTBIQ+ community, over classic recipes to vegan only accounts and DIY content. To increase engagement, we incorporated tasty recipes to try at home and hosted a give-away where you could win our chocolate as well as a charcuterie board. The influencers we worked with were: https://www.instagram.com/fabiwndrlnd https://www.instagram.com/easyalex https://www.instagram.com/papaistvegan https://www.instagram.com/considerlena https://www.instagram.com/mind.wanderer https://www.instagram.com/jacqueline_oberhauser/ https://www.instagram.com/minimalara/ https://www.instagram.com/plantbasedcoupable/ https://www.instagram.com/marenschiller/ https://www.instagram.com/lejannik/ https://www.instagram.com/shantijoantan/ https://www.tiktok.com/@minimalara https://www.tiktok.com/@avalino.diversity In total we had an organic reach of 1.5 million with our influencer campaign. Additionally, we launched social media ads with our vegan range with over 14 million impressions in total. As a trendy format for Instagram, we used 'Wiggles' to round it off. This enabled fun entertainment and infotainment tailored to our target group.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

To launch the five vegan varieties internationally, we have created a powerful campaign toolbox on a global scale. The campaign toolbox includes product images and videos, key visuals, social posts, reels, wiggles, website content and online banners, which can be individually adapted to the country-specific requirements. The campaign headlines focus on indulgence and great taste targeting the overall campaign line "Choose taste". Our vegan range is a key theme of our national full-year communication plan and is entirely in focus. In doing so, we support our Digital Out of Home campaign with activities on our website, our blog with a tester campaign and vegan recipes. In addition, we play the vegan theme prominently on our social media channels such as Facebook and Instagram.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

The comprehensive toolbox also contains POS material that combines online and offline as a holistic concept. The focus on indulgence is supported by the live in-store tastings through which our customers have the opportunity to experience the smooth and delicious taste of our vegan range. To launch our two new vegan varieties Roasted Peanut and Salted Caramel, we booked Ströer's nationwide Digital Out of Home network from January up to and including April 2023. We are present in train stations, shopping centres, along streets, in pedestrian zones and in all major German cities. In total, we achieved over 5 billion contacts in 2023 (online and offline) in Germany and the campaign continues in autumn this year.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

We don’t like to educate but love to bring transparency into our communication and inform everybody who is interested in what we are doing and what our conviction is. Beside social media and public relations we have our own company blog (easy to find on our website) which we use intensively to inform about more complex processes such as what are our goals to participate in a better climate, what does traceability means in sourcing cocoa, stories about people who are growing our cocoa, our own cocoa farm in Nicaragua, female empowerment and much more. So, the blog is the hub for such complex stories and helps them to make the more vivid in other communication channels. Furthermore we face up to scientific comparisons (see STBi (https://sciencebasedtargets.org/companies-taking-action#dashboard) and benchmarking through NGO’s, that have a critical view on what we are doing (see chocolate scorecard (https://static1.squarespace.com/static/621486a23f6a6b01d7dbfbe3/t/642e4e9b81ee4e3a36e7f4fa/1680756393317/Chocolate+Scorecard+2023-A4-Eng.pdf) ), we have a sustainability report and by our Cocoa Report we go in depth on what our cocoa programs include and where we still have a way to go.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

The base of our marketing communication is as mentioned above, the efforts and successes we are all at Ritter working for every day. By committing ourselves to work in harmony with men and nature we are continuously looking to the better solution and benchmarking ourselves. For today’s consumer we have been waiting for over 30 years, as now is the time to also in marketing communication tell everybody what we are doing already for years. With a strong base of transparent and measurable efforts e.g. climate neutrality, sustainable raw material, in particular cocoa sourcing, packaging development e.g. we communicate openly and very important honestly where we are, and where still obstacle are in the way and challenges have to be met.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

To strengthen the relationship with our customers and increase loyalty, we offer our customers a broad range of experiences in our chocolate worlds. In our chocolate workshops, our customers can create their own bar and become chocolate makers themselves. Creativity has no limits, customers can experiment with different ingredients and chocolate masses. Interactive product islands explain the "tree-to-bar process" from the cocoa plant to the final product and customers can learn more about our most important raw material, cocoa. There is much more to discover in our chocolate stores in Waldenbuch and Berlin and everyone is guaranteed to find what makes their chocolate heart beat faster! Using our online flavour creation tool, customers can create their own flavour by choosing a chocolate mass and mixing it with their favourite ingredients. On top of that, the packaging can be designed according to individual wishes. In this way, the customer experience is further enhanced.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

With our legendary ‘fake flavours’, we also attract a lot of attention and engagement with our customers. Funny and sometimes absurd ideas like Pizza Hawaii or Tapas edition are created and spread on social media. This way we reach many fans who find it funny, engage with the varieties and even create their very own fake flavours. We have even brought some of the fakes into reality and created them with our chocolate makers – for that very special taste experience. To increase engagement and relevance, we also pick up on the latest trends. So, we asked ChatGPT, which created the variety from the three ingredients hummus-apricot-mint. The theme generated a lot of interest in our social media community and generated a lot of engagement and positive feedback. We even received a W&V press article about it.

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F'sh Fillets & F'sh sticks

by Heura Foods

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Fish or seafood alternative

Production Location(s):

Spain

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Spain (Unión Vegetariana Española)

Product Description

Meet our new soy protein plant-based battered fish style fillet with extra virgin olive oil 2.6%. Nutritionally wise, we don’t conceive making plant-based products that can’t be eaten everyday, that’s why our newest fish is high in proteins, a source of omega-3, high in Vitamin D, B12, Iodine & Selenium and low in saturated fat. Most people say it’s like their grandma’s used to make, ois :’)

Product Videos:

Video Link

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

We are strong with our yellow colour which stand out in the store aisle or fridge, and we're also distinctive in terms of the communication we do about out new products and our mission.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Yes. We are activists at heart, not just a brand selling plan-based products. We believe our products are tools to changing the world, not just stuff you eat. That's why we always try to be educative, illustrative, we always use science to back our claims and explain to consumers (and not-yet-consumers) why plant-based is the way in funny, catchy and eye-opening ways.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Our website uses language that's very non-commercial and closet to day-to-day conversations. We also use an infinite scroll UX approach so people feel they're watching a story rather than a webpage.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We love our packaging because it's bright yellow like the sun, conveying feelings of happiness and making it easy to the customer by being easily recognizable in a world that's overflowing with visual stimuli. But we love it also because it's the most sustainable to date, here we explain it more in-depth https://heurafoods.com/ohmyworld

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

We have the strongest social media presence in the category, both in numbers of followers and in engagement rates (we're happy to send more details about it, benchmarking, etc.). We see our consumers and followers as a community rather than people who buy our products. They ask us for things, share our content to illustrate their own followers and are faithful consumers who pride themselves with every achievement we have together. Our influencer strategy is organic, meaning we have incredible people from society (from actresses and actors to olympic medalists, high-performance athletes or well-knows nutrition professionals) eating our products and posting about them without even being paid.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

We do different campaigns to launch our products (as well as the product renovations that we do, when we improve a recipe, etc). Some examples for the launch of the fish range earlier this year: https://www.instagram.com/p/CoIKUgmoDyK/?img_index=1 https://www.instagram.com/p/Cn2IPMlIO0j/ https://www.instagram.com/p/CnxWVY8oMMY/?img_index=1 https://www.instagram.com/p/Cne9Teeo4U1/?img_index=1 https://www.instagram.com/p/Cng7shtItGk/ https://www.instagram.com/p/CnMfXTxokba/?img_index=1

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

For the launch of our pork range, for example, we hired one of the most important bullfighting rings in Spain (La monumental, in Barcelona) and did the presentation there. We got lots of media coverage and was 100% aligned with our DNA of "renewing traditions": a tradition can only be kept as long as it adapts to the changing times. https://www.instagram.com/p/CUc2oCsof63/ We also put up 2 huge billboards in Madrid saying that meat was meat, no matter its origin (animal or otherwise) and the meat industry sued us for saying so. So we hacked our own billboard and that got lots of media coverage https://www.instagram.com/p/CeTBtDqI3lh/ https://www.instagram.com/p/CfTz_pysuEa/ We created a campaign for easter with the claim: this easter, eat meat (as it was plant-based and no animals would be killed) It was very loud. https://www.instagram.com/p/CcQIY71oT1z/?img_index=1 https://www.instagram.com/p/CcKpsceoNhc/

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

Some examples of this are: https://www.instagram.com/p/Cu37mmbIzBq/?img_index=1 https://www.instagram.com/p/CumWuW3IZvO/?img_index=1 https://www.instagram.com/p/CuZBgjWIDV7/?img_index=1 https://www.instagram.com/p/CuCBbPyIfgU/?img_index=1

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Yes, our packaging is a great example. We had a classical packaging that looked sustainable (thin plastic layer + cardboard base) and after analyzing the real impact of our packaging, we changed it to r-pet 97%, which greatly reduced emissions and water consumption. This was an unpopular measure because plastic looked more pollutant, as well as an expensive measure because we already had lots of the previous packaging produced, but always do the best we can until we know better. Then, we do better. We explained everything here: https://heurafoods.com/ohmyworld We also spoke openly when we got sued by the meat industry: https://www.instagram.com/p/ChC5DG1oY0b/?img_index=1

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Some of the above examples can be used here too. Plus, we create monthly giveaways so people can have Heura for free. This one, for example: https://www.instagram.com/p/CiQZorHrBW0/ Cool marketing stunts like this one, for example: https://www.instagram.com/p/CihateSIzE1/?img_index=1 Or experiences with people from our community such as our Rebel House https://www.instagram.com/p/Ci-jQcQIvrj/

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

I think all the above could be added here too 🙂

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RANGE OF TRADITIONAL VEGAN READY MEALS

by Surinver

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Ready meal

Production Location(s):

Spain

Product Availability:

Spain

V-Label Licensed: Yes

V-Label Licensing Partner: Spain (Unión Vegetariana Española)

Product Description

Traditional dishes prepared with 100% vegan ingredients, allergen free and ready meals. The
range consists of 3 representative recipes of the Mediterranean and Asian diet, elaborated
with plant-based ingredients: Curry rice, Chickpea Tajine and Mediterranean Tomato Salad.

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

From the marketing department we have carried out an exhaustive market study, study of the competition to develop a brand image that is different from the great competition that currently exists in the market, creating a more attractive brand for the market niche to which this product is directed.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

The message is clear: a vegan product, 100% natural, without additives and focused on a very demanding client, where the quality of the product as well as its ownership must stand out, maintaining the quality and flavor of all the ingredients. For this, a fresh, innovative, direct image has been created with a message that reaches the consumer directly.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

The Surinver brand is a pioneer in creativity and innovation in our country: Spain. We are currently leaders in web positioning through our website and social networks, showing consumers a multitude of recipes with our vegan products, so that the customer who already knows us can obtain their loyalty, and for those customers who still do not know the brand, they have a wake-up call and consider the product attractive and launch to buy and try it.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

A couple of weeks ago, we have changed the packaging of all the trays, using another model that represents a 20% reduction in plastic, which represents an investment to improve environmental protection and maintain our sustainability policy in Surinver, something currently a priority in our cooperative.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Yes, we actively collaborate in social networks with influencers who are exclusively dedicated to preparing recipes with vegan products, so we achieve a greater reach and a notable increase in visibility in the vegan community as well as in the world of cooking and potential clients of this type of products.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

Yes, we use the tools offered by the sector's specialized fairs in offline media (last year our range of pumpkin and fruit desserts were awarded at Fruit Attraction: Innovation Hub awards) In addition, we are currently collaborating with specialized magazines sending information about launches, marketing actions, semi-annual data... In the case of online, Surinver is very active in terms of social networks and updating the blog with news and recipes.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

In the specialized press we launched articles informing the B2B and B2C sector about the new launches and it is a complete success. In addition, we do tastings in large stores so that the B2C knows the products first-hand.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Yes, we always communicate on the web, in social networks and in the media, everything is effort and investment that is made, in addition to the definition of strategies in order to improve recipes (we carry out blind tastings), brand design, active search for the best packaging, market studies... all of this we deliver to the client through online and offline marketing so that they know that from Surinver we always offer 100% in all launches and products that we prepare.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Yes, we are always analyzing the needs of the consumer, and for this reason, the process of creating a range begins from scratch to satisfy those needs and achieve customer loyalty. After all, if you offer quality, natural ingredients, clarity in the packaging, and trust in the brand through the product and the transparency of the company, you get their loyalty.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

Yes. Every year we launch a different product/range, analyzing the market trend and trying to be the most innovative in the market. It is a great effort, and these launches have a great acceptance in the market.

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You Vegan baguettes

by You Vegan

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Ready meal

Production Location(s):

Slovakia

Product Availability:

Slovakia

Czech Republic

V-Label Licensed: Yes

V-Label Licensing Partner: Slovakia (Slovenská Vegánska Spoločnosť)

Product Description

We produce 100% plant based sub-baguettes, which are unique in the CEE region, as no one makes a similar product. In order to create them we use vegan alternatives to traditional cheese and ham products. They are a great take away concept and the winner of Plant Based Product 2021 in Slovakia! Moreover, they are available in chain stores, food stores, petrol stations, snack machines, kiosks etc.

Product Videos:

Video Link

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

All our products are innovative themselves, as there are no other products which would bring the traditional tastes of the popular sub-baguettes in the completely vegan version. All our products are vegan and V-Label certified, our brand´s name also contains the word vegan. Another unique fact is that our vegan baguettes can be bought in many commonly crowded places including the petrol stations all over Slovakia. Finally, the Slovak consumers have the possibility to buy tasty vegan food when traveling and feel satiated.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

In Slovakia, the sub-baguette with mayo, ham and cheese is a very popular food to be eaten as a fast option when traveling or when one does not have time to prepare a main meal. They are very common to be bought at the gas stations like a quick snack. This is the reason we came with the very similar idea, however, we wanted to bring the same taste and texture of the baguettes and as ethical vegans ourselves, it is very important to create it absolutely from the vegan ingredients.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Our website stands out thanks to having there the information also about veganism and ethics towards the animals. We dedicate a lot of time to deliver positive message about veganism to the Slovak society, which can be seen in the blogs we have on our website.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

In order to attract all ranges of customers, we decided to apply very young-spirited colorful packaging with a visible demonstration of the V-Label trademark. Each packaging contains a different color combination and the same colors and design are being used in all our marketing materials.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

We put a lot of effort into the communication of V-Label on our social media and have a lot of positive feedback. We post almost every day, the audience communicates with us, we create also giveaways in order to create more engagement and we also won the Best Plant Based Product 2021 in Slovakia.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

Since the beginning of our brand existence we have put a lot of effort into social media campaigns, sponsored posts, Youtube commercials, Google Ads etc. Nowadays, we collaborate with a marketing and media agency to be more professional in our communication. We have collaborated with the Slovak influencers to have a higher reach.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

We also have a billboard and big-board campaign, which is very unique for Slovak vegan products.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

We constantly communicate with our mostly pro-vegan audience and educate them about many factors connected with veganism. Several times we have provided interviews regarding green topics and our brand.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

We are always transparent, we reply honestly to our customers in the messages and under the post in the comment section.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

We appreciate all our customer feedback and also on our website we state that in case the customer experience is not a positive one, they can send us the receipt and we compensate them with the money back.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

We use all the possible online tools to engage with the public (as mentioned above) and since we would like to enter the broad Slovak market we try to address the customer also via our billboard campaign. We closely collaborate with the Slovak Vegan Society (trademark licensor of V-Label in Slovakia) and provide them with our vegan products in many live events, trade fairs and giveaways.

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Milder Bio-Naturschnaps

by Alfred Schladerer Schwarzwälder Hausbrennerei GmbH

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Other

Subcategory: Spirits

Production Location(s):

Germany

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

ORGANIC & VEGAN SCHNAPPS.
Our mild, organic and natural schnapps is produced completely without compromise in the Black Forest – handmade, organic and vegan! There are three types of fruit. KOSY (apricot spirit), WILLI (pear spirit) and SUNNY (blood orange spirit). The lower alcohol level makes it easy on the tongue while delivering full bodied flavour of ripe and sweet fruits.

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

We are focusing on a younger, environmentally conscious target group and we are trying to make fruit brandy modern and we woud like to show an awareness of a sustainable lifestyle without foregoing the pleasurable moments in life.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

We have chosen an eye-catching and modern design. More and more people are specifically looking for organic certifications and V-labels for their own peace of mind, but do not want to leave their comfort zone. Products are chosen that focus on enjoyment and are good for environmental awareness. With this product line, we want to express that it is possible to live in a nature-conscious way without sacrificing enjoyment.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

We have launched our own website for this product line and since there is no organic and vegan schnapps on the market yet, we certainly stand out from the competition.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We have chosen an eye-catching, modern, nature-conscious and recognisable design. This design stands on its own and stands out from other products.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

We have used social media posts and influencers to show the organic and vegan schnapps in different ways. Kosy, Willi and Sunny were also often featured as recipe ideas for desserts or baking.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

We created a display for the organic and vegan schnapps and we were able to present it in some supermarkets.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

We participate in some fairs (ProWein, BCB etc.) Last year we were at the Biofach fair and this year we will be at the BioSüd fair.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

We focus on transparency and communicate openly and honestly with all our product lines.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Since the Schladerer distillery and brand exists since 1844 and we have always paid attention to high quality in fruit brandy production, we wanted to use our knowledge and experience for the production of the new productline - organic and vegan schnapps. We would like to take an innovative path and to be a pioneer in the production and marketing of organic and vegan spirits.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

We have a cooperation with Regionalwert AG Freiburg.

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Kambly bio & vegan Biscuits

by Kambly

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Confectionery, snack, or condiment

Production Location(s):

Switzerland

Germany

Product Availability:

Switzerland

Germany

Austria

V-Label Licensed: Yes

V-Label Licensing Partner: Switzerland (Swissveg)

Product Description

Kambly goes a new innovative path by having invented delicate and finest vegan biscuits made of organic natural ingredients (plus a pinch of baking powder) only with excellent taste and crispy texture. With the bio & vegan product range, we offer biscuit lovers a moment of delight with the fullest enjoyment and good conscience.

Product Videos:

Video Link

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

Kambly is a traditional family owned company placed in the heart of Switzerland. Since over 113 years we produce high quality premium fine biscuits and we are Switzerland's best-known and most popular biscuit brand. Our aim is and has always been to share a moment of delight which we dedicate by quality without compromise. Kambly is available wherever connoisseurs seek high-quality biscuits and every day, the Kambly employees give their very best and show great care and dedication in delighting our customers. Joy unites and makes us strong.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Multichannel Marketing wherever and whenever possible: we use all communication tools including - social media (e.g. we give away free samples to the community for taste testing and ask them for their feedback to have an engagement as well as any learnings) - online banner on the retailers webshop page for additional visibility - information and tasting possibilities in our Kambly Experience since good taste convinces consumers

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

We maintain a modern website including customer journey to our webshop for the users to buy our product range

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

The bio&vegan design with its paper background and watercolor drawn leaves stands out compared to the classic Kambly product range (clean white background) and the green bio&vegan subbrand indicates the added value. Nontheless the cardboard packaging fits seamlessly into the packaging strategy of the brand.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

On social media we had a competition during veganuary to win bio&vegan biscuits, to promote the biscuit range and to engange and connect with the community. Furthermore, we proactively and regularly request their feedback.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

The majority of our campaigns to date have taken place offline. On social media we run a small online campaign with the outstanding and explicite bio&vegan key visual design which resulted in many positiv contact points with the community.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

- Large billboard campaigns all over Switzerland with unique key visual and coordinated timing during "brand festival week" with retailer promotion activities - taste options and display drive with second POS at the retailers and fairs where immediate experience with the brand and biscuits is possible which leads to positive memories - price reduction voucher in the retailers weekly journal that is sent to almost every household in Switzerland

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

To learn more about our biscuits, consumers are advised to visit the Kambly Website or the Kambly Experience. There we share a lot of information on the sourcing of the raw material. At live baking events people experience the way our leader product is produced and the e-bike tour shows the suppliers of the region, where more information on them is available.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Consumer feedback has a high priority in the strategy. All inquiries are recorded centrally and answered transparently and promptly by the specialist units. Our marketing team interacts with the feedback on social media.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

- At the Kambly Experience customers and consumer experience the history of the brand, play some interactive games, taste the biscuits and buy them in large pouch bags or in gift packaging for special occasions. - We promote events such as Bretzeli Festival or christmas market to bring more people to the Kambly Experience and offer team or business baking events. - In the Kambly café people can enjoy a cup of coffee or tea with a carefully selection of confectionery and biscuits. - The e-bike tour leads past our suppliers of the region.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

Yes

Please briefly elaborate:

Since Kambly biscuits are famous for the best taste our aim is to have people taste the biscuits and convince them of our great quality. Consumers have the option to taste test the biscuits at our Kambly experience, at tastings at the retailers second POS or at customer fairs.

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TiNDLE

by TiNDLE

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Meat alternative

Production Location(s):

Netherlands

Product Availability:

Germany

United Kingdom

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

TiNDLE is the leading plant-based chicken – offering the distinct aroma, taste, and texture of chicken and made with non-GMO plant-based ingredients. TiNDLE is the first product by Next Gen Foods, a Singapore-founded food tech company that is developing and commercialising innovative and sustainable foods to make saving the planet easy, enjoyable, and delicious.

Product Videos:

Video Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

1. TiNDLE Blue: We have carefully crafted a unique and easily identifiable colour for our brand, TiNDLE Blue. This distinctive colour allows our products to stand out among competitors on supermarket shelves, capturing the attention of consumers. TiNDLE Blue has become a recognisable colour associated with our brand, whether this be on restaurant menus in dishes crafted alongside renowned chefs or among other plant-based products on the supermarket shelves. 2. Logo Design: The TiNDLE logo stands out by leveraging a combination of upper case and lower-case letters – this unique lettering sets us apart from competitors and helps the brand to stand out. The combination of upper case and lower-case letters in our logo reflects the balance we strive to achieve as a brand, that of approachable authenticity and confidence. 3. Eye-catching visual identity: Outside of our unique TiNDLE blue, we have selected a vibrant colour palette of pinks, bright greens, and whites to contrast against the distinctive Blue. These bold colours have been carefully selected to grab consumer attention and evoke excitement around our products. By leveraging these colours consistently across our branding materials – from restaurant menu to supermarket shelf, from trade show to social media presence, we deliver a cohesive and memorable brand experience for our consumers.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

At TiNDLE, we focus on innovative, clear and effective messaging and positioning. 1. Loud and Proud Language: We use attention-grabbing language in our brand messaging when speaking about our ‘ridiculously good’ chicken made from plants. This has helped us to create an impact and capture the attention of our audience. We believe in being bold, confident, and authentic in our communication – allowing us to convey our brand’s loud and proud personality and attitude while creating a memorable experience for consumers. 2. Clear and Authentic Messaging: While we utilize attention-grabbing language, we do so while ensuring clarity and authenticity. Our language is designed to be clear and transparent, ensuring consumers understand our core and simple mission: We are on a mission to make saving the planet easy, enjoyable, and delicious. 3. Highlighting Chef Collaborations: Unlike most other products, TiNDLE has a strong connection with the culinary world, having been developed with chefs for chefs. We proudly showcase this on our packaging, communicating our unique restaurant experience. This messaging helps position TiNDLE as a premium and trusted brand, appealing to all consumers including those who value culinary excellence and who seek restaurant-quality experiences at home.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

At TiNDLE, we have employed creativity and innovation to enhance the user experience and ensure our website stands out. To do this, we have leveraged several key elements: 1. Eye-catching Videos on landing: We understand the power of visual storytelling and the importance of capturing the user's attention from the moment they arrive. Users are greeted by an exciting hype reel at the top of landing page, and as they scroll further, they are further captivated by engaging dish videos showcasing the versatility and deliciousness of TiNDLE. These videos help to create a fully immersive experience that speaks excitement and encourages the user to explore further. 2. Compelling tagline: Our website prominently features one of our key taglines, “The hottest restaurants serve it. Now, bring it home.” This is front and centre, immediately capturing the attention of users. It further highlights TiNDLE’s unique position as a product that originated in the top restaurants and is now available to all on supermarket shelves. 3. TiNDLE Blue and Branding: Throughout our website, we have incorporated our distinctive TINDLE Blue colour, which is synonymous with our brand. The familiar shade of TiNDLE Blue coats the website pages alongside our bold brand logo. This consistent visual identity allows users to instantly recognise the popular plant-based chicken brand from their first click.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

At TiNDLE we have employed innovative and clever packaging designs to differentiate ourselves from our competitors. These include: 1. Unique Rip Design: A unique ripe design on our packaging represents the excitement and anticipation that consumers feel when opening our products. This design element symbolizes the inability to wait and the eagerness to quickly rip open the package. By incorporating this feature, we enhance the overall consumer experience to create a sense of anticipation and delight around trying TiNDLE. 2. Storytelling Packaging: Our packaging serves as a story telling tool, allowing us to highlight our journey from being featured in world-class restaurants with renowned chefs to being available on supermarket shelves. This is done by prominently showcasing the TiNDLE flag, which is served on our restaurant dishes, thus paying homage to our roots in renowned restaurants. The inclusion of the flag on our packaging allows consumers to instantly recognise our product and connects it to their prior restaurant experience. 3. TiNDLE Blue: One of the key distinguishing features of our brand and packaging is the use of TiNDLE Blue. In a category where packaging designs often blend together; our bold Blue stands out as the only blue packaging in the category. This deliberate colour choice catches the eyes of consumers and allows for instant recognition. It sets TiNDLE apart, making it easily identifiably on supermarket shelves and reinforcing our brand identity.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

Collaborative content: TiNDLE partnered with @fitgreenmind, Europe’s biggest vegan influencer, to create a compelling collaboration that resonated with our target audience. With an impressive following of 2.9M followers on Instagram and her own successful cookbook, Maya’s expertise and influence have proven instrumental in our marketing efforts – especially across Germany, where we made our first retail debut. We worked with Maya to develop a series of unique recipes that showcase the versatility and variety of TiNDLE. These recipes not only appealed to our target audience, consumers who seek quick, easy, and delicious plant-based meals, but also positioned our brand as the go-to-choice for plant-based culinary inspiration. 2. Interactive campaigns: During our UK retail launch event we treated influencers to an exclusive early taste of our retail products. The event involved a cheeky ‘takeover’ of Clean Kitchen, a UK restaurant partner. Typically green in colour, the Clean Kitchen store was awash with TiNDLE Blue for our exclusive launch event. This involved flooding the restaurant with blue lights, blue tablecloths, hijacking their menus with TiNDLE branding and creating new TiNDLE branded food packaging. We even went as far as to clear out Clean Kitchen’s display fridges, replacing all products with TiNDLE’s brand new retail products to mimic a supermarket shelf. This created buzz and excitement with influencer's resulting in increased engagement and brand awareness.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

At TiNDLE we have launched several creative and successful online campaigns that have helped our brand stand out and connect with our target audience. Two notable examples include: 1. @cossurap x TiNDLE collaboration: When TiNDLE made its retail debut nationwide at Edeka stores across Germany, we recognised the importance of bridging the gap between our brand and the retail experience. To achieve this, we partnered with Edeka’s official KOL, @cossurap. With a significant following and a strong presence among Edeka shoppers, @cossurap became synonymous with TiNDLE. This collaboration not only increased awareness of our presence in Edeka stores but also generated a high level of engagement among Edeka shoppers on social media. By leveraging the influence of @cossurap, we successfully connected with our target audience and created a buzz around TiNDLE 2. Micro-influencer PR boxes – In an effort to target the German and UK markets (where we are available in retail), we designed an innovative campaign that involved delivering the ultimate TiNDLE experience, wrapped up in a box, to 400 select micro-influencers. These PR boxes were thoughtfully curated and included a range of TiNDLE products that played on TiNDLE’s cheeky, loud and proud brand including, an apron with ‘Chef Lingerie’ printed on it and a candle labelled with ‘You Light My Fire’.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

1. Free Food Truck Giveaways: We organised free food truck giveaways outside our supermarkets, where we served freshly cooked TiNDLE Burgers and Nuggets to passersby. This aimed to introduce our products to a wider audience and allow them to experience the deliciousness of TiNDLE firsthand. By offering free samples and engaging in face-to-face interactions, we created a positive brand experience, generated excitement, and sparked conversations about plant-based alternatives. This campaign's success was evident through the high turn out, positive feedback received from our products and increase in sales experienced as a result. 2. Free Product Giveaways: We also conducted free product giveaways outside train stations in the UK. We distributed our retail products to commuters, allowing them to try TiNDLE and experience its taste and convenience for themselves at home. This not only introduced our brand to a diverse audience but also created a buzz and generated word-of-mouth marketing. By strategically choosing high-traffic locations, we maximised our reach and attracted new customers who were curious about plant-based options. The campaign's success was evidence through the enthusiastic response received from commuters, increased brand visibility, and subsequent increase in product purchases.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

1. Recipe tutorials and Cooking Tips: We understand that many consumers may be new to plant-based cooking or may want inspiration for incorporating TiNDLE into their meals. To address this, we develop and share recipe tutorials and cooking tips across all our social channels. These resources provide step-by-step instructions as to how to cook with TiNDLE, as well as creative ideas and nutritional information, helping our consumers make the most of our products to explore the possibilities of plant-based cooking. 2. Speaking panels: In our commitment to education, we participate in talks, panels, and thought leadership article where customers can directly engage with our expert team to learn more about the benefits of plant-based eating, not just for themselves but also for the planet. These interactive sessions allow us to connect with our consumers in a meaningful way, addressing their questions, and providing them with valuable insights, fostering a strong sense of community and trust.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

At TiNDLE, transparency is at the core of our brand and marketing efforts. We continuously strive to communicate openly and honestly with our customers. 1. Ingredient Transparency: we believe in providing clear and concise information about the ingredients used in our products. Through our packaging, website, and other materials, we ensure consumers have access to detailed ingredient lists, nutritional information, and any relevant certifications. 2. Authentic storytelling: We employ innovative storytelling techniques to communicate openly and honestly with our customers. We share the journey of TiNDLE, from inception with world-class chefs to its availability on supermarket shelves. By showcasing the authentic story behind our brand, we build trust and create connection with our customers. Our messaging is crafted in a way that resonates with their values and highlights our brand ethos and passion. 3. Consumer Engagement and Feedback: We actively seek and value feedback from our customers. Through social media, surveys, and customer support channels, we encourage open dialogue and create opportunities for customers to share their opinions, experiences and suggestions. 4. Responsible Sourcing and Sustainability: We are transparent about our commitment to responsible sourcing and sustainability. We communicate our efforts to minimize our environmental impact, such as using plant-based, high-quality ingredients and reducing packaging waste.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

1. Culinary Events and Tastings: We organize culinary events and free food tastings where customers can experience the deliciousness of TiNDLE firsthand. These events allow us to engage directly with customers on a personal level, educate them about our products, and allow them to try TiNDLE in various culinary creations. By offering unique and immersive culinary experiences, we create lasting memories and foster a strong connection between our brand and customers 2. Chef and Restaurant Collaborations: We collaborate with renowned chefs - I.e., Chef Rocco DiSpirito, Chef Andrew Zimmern, to create exclusive TiNDLE dishes and menu items. By partnering with culinary experts, we create memorable dining experiences that leave a lasting impression on our customers and drive loyalty to the TiNDLE brand. 3. Surprise and Delight Initiatives: We surprise and delight our customers with unexpected gestures or rewards. This includes voucher gifts as a reward for completing a feedback survey, online retail vouchers for our products, or even hosting food and product giveaways outside our retail stores (I.e., outside Morrisons in the UK).

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

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VEGAN COFFEE PODS

by Natur All

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Dairy alternative

Production Location(s):

Spain

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Spain (Unión Vegetariana Española)

Product Description

Coffee pods with soy drink or oat drink, compatible with Dolce Gusto. These coffee pods have coffee powder as the raw material in powder (soya drink powder or oat drink powder). Exactly, they are the first capsules with soy drink you will find on the market. A quick, comfortable way and with a delicious result to have your favorite coffee ready in a minute.

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

Our brand is easy to differentiate from the competition by image alone. One of our differentiators in terms of design and image are the illustrations we use. We have customised illustrations for every moment and raw material, something that no other brand does. We have a different illustration/character for each commodity/category. Oat drinks have one-character, almond drinks have another, soy drinks have another... and the barista drinks category has another. A different and fun way to differentiate yourself in the market.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Coming from a dairy company. Our message is not one of hatred towards the animal-based market. We believe that our products are compatible with all types of diets and that is why our message is as we say "fresh and fun", friendly. In terms of image, we transmit this message with our cheerful and attractive designs, but, taking into account the importance of digital channels, we use them to reach more people (through our website and social networks above all).

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

Our intention with the website is to keep it simple and intuitive while maintaining the essence of our brand. We try to provide as much information as possible in an attractive and different way, through illustrations and texts that make the user feel part of the Natur All team. Without seeing the brand logo, you can tell that the website belongs to Natur All, which is what every brand is looking for.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We have 4 different categories among our products: vegetable drinks, coffee capsules, water and meats. Our idea is to unite all categories through packaging design. To achieve this, we use colours, typographies and illustrations that customers already associate with the brand. Thus, even if the products are placed in different sections of supermarkets (to give an example), the customer will already know which brand they belong to.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

In terms of communication, our focus is mainly on digital channels due to their importance nowadays, such as, for example, our website and social media. We try to keep these channels active with content every week. To make our products known in a simple and transparent way, we often upload videos of recipes using our products. It is entertaining content that our followers (and non-followers) can take advantage of. Although we are still a small and unknown brand, thanks to these videos we are managing to grow and increase our community.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

Our most successful online and offline campaigns are usually collaborations with other brands because, as I mentioned before, we are a relatively new brand and we don't have a big budget for marketing campaigns. Until now, the only campaigns we did were mainly online (promoting recipe publications for example) and offline by collaborating with other brands or events, mainly national ones. This year 2023, apart from participating in food fairs, we have collaborated with 1 brand and an event that has nothing to do with what is supposedly our sector (which makes it innovative for us).

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

This year, for example, apart from attending trade fairs, we have collaborated with v-label, who have used our drinks in their v-label box. A different way to make the brand known in our main markets. On the other hand, and at a more national level, we have collaborated with 080 Barcelona Fashion Show, who offered us communication and presence in exchange for product.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

Our message has from the beginning been about healthy living and sustainability. Two concepts that have marked our actions both offline and online. In our digital channels we try to share content about these concepts. We provide information about a balanced diet, about the environment, etc. For example, on our website we have a section where we share news about the environment to try to make the user think.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

As I have said before, our communication on digital channels is always transparent. We want the user to get to know the brand from a different and transparent perspective to generate trust in us. In all our publications we show our products as they are, and in addition to this, as you can see on the web, we give the user the opportunity to visit our facilities so they can see where our products come from.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Related to the answer to the previous question, we offer an experience that most brands do not have. Visits to our facilities in Corella, Navarra. Here the user can see the factory from the inside, to see the origins and processes of the products they consume. The fact that users have this opportunity makes confidence in the brand indisputable.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

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8:26 Histories Extra Virgin Olive Oil

by 8:26 Histories Charilaos Gounaras

(click to visit website)

Additional Images

Category: Marketing and Branding

Subcategory: Other

Subcategory: Olive oil, fat

Production Location(s):

Greece

Product Availability: Western Europe, Eastern Europe, North America

V-Label Licensed: Yes

V-Label Licensing Partner: Greece (Greek Exports)

Product Description

Multiawarded Fresh Extra virgin olive oil with Health Claim, cold pressed, from the Manaki and Throubolia varieties of Evia in Greece.
An olive oil with very low acidity (0,1-0,4%) and high content of polyphenols and high nutritional value. A rare and wide range of aromas for all tastes. Carefully early harvested and strict selection of the olive fruit used. Available only as a limited edition.

Additional Documents:

PDF Link

Does your brand differentiate itself from competitors in terms of image?

Yes

What innovative strategies have you employed to achieve this?

We have a special limited edition glass bottle with a unique brand name and design. Behind the logo and the name there is a story and the name on the logo reveals the personal contact / flavor that we want to give to the product as a small producer. We are known, we are there for everyone and we stay to our principles and our values. We have created an eyecaching Tagline "Everlasting Excellence", which also has a story behind, showing the historicity and the future of creating best olive oil.

How does your brand develop and communicate its messaging and positioning in a way that is innovative, clever, and effective?

Developing occurs together with creative branding companies. Its a process of reading historical books and sensing the needs of the market. Messaging through social media and our own website. Also communication through face to face meetings, phone calls, emails, showcasing our products in events (excibitions, through wholesalers and distributors) and international olive oil competitions. Also communication through olive oil tasting experts which showcase the product in social media.

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Has your brand used creativity and innovation to enhance the user experience, and/or to convey information on your website, and make it stand out from others in your industry?

Yes

Please briefly elaborate:

In our website we show every certificate, every chemical and sensory analysis and every award coming from competitions for perfect transparency and customer information and awareness.

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Has your brand used innovative and clever packaging design to differentiate your products from competitors and make them more appealing to customers?

Yes

Please briefly elaborate:

We used a bottle that is not often found in the market, paint it white and did a design which shows the elegance, luxury appeal and uniqueness of the product. Also the vegan certification is unique for olive oils, as most of them do not have such a certification.

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Has your brand leveraged social media and/or influencer marketing in innovative ways to increase engagement, build brand awareness, and connect with your target audience?

Yes

Please elaborate:

We do posts, stories, reels in Facebook, Instagram. We are on LinkedIn and pinterest. We do ads through social media. We do give aways once or twice a year for consumers and we engage experts of olive oil tasting to taste and post their opinion on social media. Right now we are in the process of contacting chefs and cooks who can showcase the product through their own accounts or even on their own cooking broadcasts.

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Were campaigns (either offline or online) set up for the launch of your product(s), or to increase brand awareness, in the recent years?

Yes

Can you describe some of the most creative and successful online campaigns your brand has launched in recent years, and what made them stand out?

Email campaigns through wholesale platforms to reach out to retailers. Instgram campaigns through ads or posts and reels.

Can you share some examples of offline campaigns your brand has executed that were particularly innovative or creative, and what made them successful?

Olive oil lists on restaurants in Greece, to get the product on the physical place of consuming. Consumers could taste the olive oil and try it with different dishes out, before select the perfect combination for their individual taste.

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Does your brand use educational content and materials to create a positive impact, build brand trust, demonstrate expertise, and engage with customers in a unique and innovative way?

Yes

Please briefly elaborate:

We use studies about the health aspects of olive oil especially about the polyphenol, squalene and other ingredients content. Studies from the World Olive center for Health in Athens, Greece and studies from other universities in Greece and worldwide. We are communicating all these aspects through social media.

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Does your brand prioritize transparency in its marketing efforts, and/or have you employed innovative strategies to communicate openly and honestly with your customers?

Yes

Please briefly elaborate:

Please see above, all the strategies on the website and social media.

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Does your brand create innovative and memorable experiences for your customers that drive loyalty and advocacy?

Yes

Please briefly elaborate:

Communication per Email always in 24h. If something defect, we send another product as quick as possible on our own costs. Uncomplicated communication.

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Are there any other marketing initiatives or strategies that your brand has implemented that you believe are particularly innovative, clever, and effective, and would like to share?

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International V-Label Awards 2023

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The V-Label Awards are back