Categories

New for 2023: as opposed to previous editions, where categories were segmented based on the type of products, this year we have 3 expert-judged categories, as well as the Consumers' Choice Award. Both vegan food, cosmetics, and non-food products are welcome to enter.

Familiarize yourself with the categories below, and check the exact questions you will be asked during the application process.

Sustainability

Overview

At V-Label, we firmly believe that sustainable practices are the cornerstone of a thriving plant-based industry. By recognizing and celebrating outstanding sustainable initiatives, we aim to inspire others and drive positive change.

This category is designed to honor plant-based products that go above and beyond in minimizing their environmental footprint and promoting sustainable practices.

We’re looking for exceptional products that prioritize:

  • Impact reduction: offering plant-based alternatives to traditionally animal-based products and ingredients.
  • Carbon footprint reduction: showcasing efforts to minimize greenhouse gas emissions and combat climate change.
  • Water conservation: optimizing water usage and reducing water waste.
  • Waste management: focusing on waste reduction, recycling, and circular economy principles.
  • Sustainable sourcing: prioritizing ethical and sustainable sourcing of ingredients.
  • Social impact: creating positive social change, such as fair labor practices, worker welfare, or community support.

Eligibility

The Sustainability category is open to Vegan-certified products of V-Label licensees, as well as vegan products of brands exhibiting at the 2023 Plant Based World Europe expo.

Overview

At the heart of the plant-based movement lies the spirit of innovation. It is through constant exploration and ingenuity that brands and producers can create products that not only align with their values, but also push the boundaries of what is possible. In this category, we celebrate the groundbreaking advancements and creative solutions that are shaping the future of vegan products.

Here are a few key areas we’ll be evaluating:

  • Novelty
  • Technical complexity and manufacturing innovation
  • Ingredient innovation
  • Packaging innovation
  • Customer experience
  • Financial performance

Eligibility

The Innovation category is open to all vegan products, from food and beverages to cosmetics and other non-food items. Whether you’re a startup or an established brand, we encourage you to showcase your exceptional innovation and join us in celebrating the remarkable achievements in the plant-based industry.

Innovation

Innovation

Overview

At the heart of the plant-based movement lies the spirit of innovation. It is through constant exploration and ingenuity that brands and producers can create products that not only align with their values, but also push the boundaries of what is possible. In this category, we celebrate the groundbreaking advancements and creative solutions that are shaping the future of vegan products.

Here are a few key areas we’ll be evaluating:

  • Novelty
  • Technical complexity and manufacturing innovation
  • Ingredient innovation
  • Packaging innovation
  • Customer experience
  • Financial performance

Eligibility

The Innovation category is open to all vegan products, from food and beverages to cosmetics and other non-food items. Whether you’re a startup or an established brand, we encourage you to showcase your exceptional innovation and join us in celebrating the remarkable achievements in the plant-based industry.

Marketing & Branding

Overview

Good marketing is essential for making veganism more accessible and appealing to a wider audience. By showcasing the benefits of vegan products, dispelling stereotypes, and creating demand, effective marketing can increase the availability and affordability of vegan options, and contribute to a more sustainable and compassionate world – this is why we are thrilled to announce this brand new category for 2023.

Here are a few key areas we’ll be evaluating:

  • Overall brand image and messaging
  • Website
  • Packaging design
  • Social media and influencer marketing
  • Online and offline campaigns
  • Content marketing and education
  • Transparency
  • Customer experience

Eligibility

The Marketing & Branding category is open to Vegan-certified products of V-Label licensees, as well as vegan products of brands exhibiting at the 2023 Plant Based World Europe expo 2023.

Overview

Entering this category is a unique opportunity to increase consumer engagement, build brand awareness, and connect with your target audience. Displaying the Winner label on your product’s packaging helps convince new consumers to purchase it, too. Entries in the Consumers’ Choice Award will be displayed on the Awards website from September until the end of the year,  and Entrants will receive graphic templates they can use to encourage their followers to vote for them in the public voting period.

Eligibility

Unlike the other three, expert-judged categories, the Winners of the Consumers’ Choice Award will be determined through public voting.

The application process is extremely easy: upload an image clearly displaying your product, and a 500-character description that highlights what’s great about this product; why it is unique and innovative in its category, or how it is striving for sustainability and positive impact. All that’s left is the public voting: during the month of September, make sure you encourage your followers to vote for your entry!

This category has 11 subcategories, ranging from meat and dairy alternatives to confectionery, cosmetics, and non-food products, and a Winner will be announced in each, as long as there are at least 3 entries within the category.

The Consumers’ Choice category is open to Vegan-certified products of V-Label licensees only. Licensees may contact their local licensing partner for a custom coupon code.

Consumers' Choice

Consumers' Choice

Overview

Entering this category is a unique opportunity to increase consumer engagement, build brand awareness, and connect with your target audience. Displaying the Winner label on your product’s packaging helps convince new consumers to purchase it, too. Entries in the Consumers’ Choice Award will be displayed on the Awards website from September until the end of the year,  and Entrants will receive graphic templates they can use to encourage their followers to vote for them in the public voting period.

Unlike the other three, expert-judged categories, the Winners of the Consumers’ Choice Award will be determined through public voting.

The application process is extremely easy: upload an image clearly displaying your product, and a 500-character description that highlights what’s great about this product; why it is unique and innovative in its category, or how it is striving for sustainability and positive impact. All that’s left is the public voting: during the month of September, make sure you encourage your followers to vote for your entry!

This category has 11 subcategories, ranging from meat and dairy alternatives to confectionery, cosmetics, and non-food products, and a Winner will be announced in each, as long as there are at least 3 entries within the category.

Eligibility

The Consumers’ Choice category is open to Vegan-certified products of V-Label licensees only. Licensees may contact their local licensing partner for a custom coupon code.

Found the best category for your products?

Enter your vegan innovation now!

The V-Label Awards are back:

From July 1st on
in Germany and Spain!

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