Jury-1 - V-Label Awards

International V-Label Awards 2023

Jury Scoring

“Soft Blanc”

by Mondarella

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Dairy alternative

Production Location(s):

Germany

Product Availability:

Germany

Austria

Czech Republic

V-Label Licensed: Yes

V-Label Licensing Partner: Germany (ProVeg Germany)

Product Description

The Soft Blanc is Mondarella’s bestseller product. Inspired by classic French soft cheese and 100% plant-based, it is made from all-natural ingredients. Its creamy texture, the remarkable tangy cheese-like taste and noble mold finish makes it the perfect alternative for dairy cheese as you can barely tell a difference. The combination of impeccable cheese-like flavor and consistency has quickly taken over the market. Helping consumers make a better choice, without compromise!

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Dairy

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

It required a new way to formulate and adapt ripening/ageing technology in order to achieve the superior cheese-like yet all-natural quality of our product.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Our Soft Blanc uses almonds as protein base, which is new on the market. It contents shea butter instead of palm-oil or coconut fat, which leads to a smaller environmental footprint. Its gluten- and soy free and does not contain modified or artificial raw materials - all ingredients are a 100% natural. The protein level (3,1g per 100g) is 5-10x higher than competitor alternatives.  We use natural starch instead of modified starch for our Soft Blanc, which has many benefits, such as increasing satiety, providing energy and high nutritive value. In contrast to animal products our plant-based soft cheese is a source of fibre, keeping our digestive system healthy. For the mold we use a fungus called Penicillium Camemberti.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

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Are there any innovative tools used in the marketing of this product?

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

The product offers significantly enhanced taste and sensory attributes compared to competitor products. Its creamy texture, the remarkable tangy cheese-like taste and noble mold finish makes it the perfect alternative for dairy cheese as you can barely tell a difference. In several blind tastings the product was perceived as comparable to the animal equivalents in all categories: taste, smell, mouth feel and look. Further our Soft Blanc can not only be enjoyed cold but can also be fried in a pan, grilled on a BBQ or baked in the oven for melted cheese indulgence. The product offers significantly enhanced taste and sensory attributes compared to competitor products. In several blind tastings the product was perceived as comparable to the animal equivalents in all categories: taste, smell, mouth feel and look. Further our Soft Blanc can not only be enjoyed cold but can also be fried in a pan, grilled on a BBQ or baked in the oven for melted cheese indulgence.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Even the most conventional cheese lovers will fall for our soft cheese. Not only due to its signature look characterized by the noble mold finish, but also its remarkable tangy cheese-like taste. Further it offers divers application possibilities, cold but also heavenly melted when fried or baked.  Although many plant-based cheese alternatives can only be found in specialty stores, our Soft Blanc is offered at a fair price point on mainstream supermarket shelves. Making this plant-based alternative widely accessible and affordable. The key in product development was to create a product for everyone: an improved cheese-alternative for vegans, an easier choice for animal cheese reducers and a real alternative for also traditional cheese lovers. The Soft Blanc is for customers, who want products that still feel like a little indulgence moment and yet helps to reduce their environmental footprint. No more compromises!

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

We successfully launched the product in Germany, Austria, Netherlands, Czech Republic and soon Switzerland and Italy. Currently we are sold in approximately 4.000 POS. As a result we have reached market leader status in Germany in less than 12 months post launch. We have sold more than 500.000 units. Based on the Soft Blanc’s success we plan for further geographical expansion and line extensions.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

As a company we were able to attract investor money and already raised a first round. Soon we will hopefully close a second, follow-on investment round.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

There are some plant-based Camembert alternatives on the market, but they don’t compare to our Soft Blanc. This amazing product is a great step towards a healthier future. The creamy cheese-like consistency is something that was missing from plant-based cheese alternatives before. Adding vegan noble mold-cultures and ageing our cheeses for 8-10 days let them reach their full qualities and a remarkable tangy cheese-like taste. From the looks alone you can´t tell a difference to a dairy product. It melts when heated just like dairy cheese.

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LIPID CARE Probiotic Nourishing Cream

by Lanbiotic

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Cosmetics and cleaning product

Production Location(s):

Austria

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Austria (Vegane Gesellschaft Österreich)

Product Description

Our product harnesses the power of a healthy skin microbiome to combat skin issues. Using our novel probiotic strain LC1023 (patent pending), we target eczema-triggering S. aureus. Although originally isolated from cow’s milk, our method cultivates this lactic acid bacteria in bioreactors, guaranteeing a 100% animal-free process. Supported by promising clinical trials that attest to its safety and efficacy, we aim to transform care for atopic dermatitis-prone skin in children and adults.

Product Videos:

Video Link

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Cosmetics

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

We've pioneered a process by isolating a unique probiotic strain and, importantly, established a wholly vegan production method for this strain. Additionally, our cosmetic product's formulation is entirely vegan, showcasing our commitment to innovative and ethical production.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Our pioneering probiotic strain, LC10123, is distinguished by its exceptional ability to inhibit S. aureus. While lactic acid bacteria are recognized for their antimicrobial properties and fortifying the skin barrier, our specific strain has demonstrably showcased its safety and potency in atopic dermatitis (AD) care, as evidenced in a 4-week clinical trial with 20 patients.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

Moving beyond the traditional packaging susceptible to germ contamination like S. aureus, we've implemented airless dispenser technology. This not only substantially reduces contamination risks but also enhances user experience with precise product dispensing. Sustainability is central to our ethos; our monomaterial container is tailored for recycling, and we house our products in FSC-certified cardboard boxes.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Our marketing approach is innovative in its mission to combat the stigma surrounding skin conditions, emphasizing awareness and mutual understanding. Central to this is our expanding educational blog, complemented by strategic social media campaigns that are currently starting. To ensure timely dissemination and precision-targeting of our science-backed content, we employ advanced AI tools.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Traditional skincare often comes with the drawback of harsh preservatives and stabilizers, which can lead to discomfort like burning or itching, especially on atopic skin. Research indicates that some chemical stabilizers may even exacerbate AD symptoms. In contrast, LIPID CARE focuses on a minimalist formulation with just shea butter, sunflower seed oil (both renowned for their calming and nourishing skin benefits), and the microorganisms. Our product's gentle nature has been substantiated in an independent clinical trial: 95% of AD affected persons in our 4-week clinical study conducted by the independend German institute Dermatest reported no burning sensation upon application on affected skin. LIPID CARE is deliberately without perfume and therefore smells neutral.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Our product not only addresses skin concerns but also enhances overall life quality. Our 4-week clinical trial with AD patients revealed significant improvements: nearly doubling skin hydration, reducing skin water loss by close to 20%, and notably decreasing the SCORAD (a recognized dermatological score for atopic dermatitis). This data translates to a markedly better experience for the user.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Please briefly elaborate: We've engineered our product for upscale manufacturing from the outset. Our technology allows us to produce vast quantities in short order. As a budding startup, we're poised for expansion both online and in physical pharmacy spaces. Beginning in the DACH region, we have our sights set on a broader European rollout in the near future.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

Our groundbreaking technology stands out with its clinically proven effectiveness. Backed by a driven and seasoned founding team, and fortified with protected IP (patent pending), we present investors with a chance to capitalize on a truly impactful product in an expanding market.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Our product is free from preservatives and stabilizers. Designed with children in mind, it only contains three natural ingredients, ensuring safety even if accidentally ingested. A game-changer for customers and parents seeking pure and harmless and highly effective skincare.

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GRAPOILA GOURMET VEGAN MAYONNAISE

by Grapoila

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Ready meal

Production Location(s):

Hungary

Product Availability: Asia-Pacific, Western Europe, Eastern Europe, Middle East

V-Label Licensed: No

Product Description

The Grapoila Vegan Mayo is made from the best natural ingredients. Compared to other vegan mayonnaises, instead of the usual, refined cooking oils we only use pure, cold-pressed sunflower oil. Moreover, it has only natural emulsifier: we use defatted seed flours (results of our Zero Waste production) to thicken the sauce. As a result we have a mild, tasty, gluten free, vegan mayonnaise for those who do not want to sacrifice any culinary delights for being health and eco conscious!

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Other

traditional mayonnaise made with eggs

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

As our product is egg-free, we had to solve the problem of emulsification. We wanted to blend the ingredients in an all-natural way, so we chose one of our zero waste products, golden linseed flour. Golden linseed flour is rich in vitamins, minerals and proteins, this low-fat, gluten-free grind is an excellent natural emulsifier that enriches our vegan mayonnaise with additional nutrients.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Instead of the usual, refined cooking oils we only use pure cold-pressed sunflower oil, that gives a unique character to our mayo revealing the original taste of the naturally grown seeds. Moreover, Grapoila vegan mayo features only natural emulsifier: to reach the ideal consistency we use defatted seed flours – the results of our Zero Waste production methods. Seed flours have high nutritional values on their own, too, so by using them we boost the mayo with vegan proteins, vitamines and minerals. We increase fibre content by additional bamboo fibre and reach the desired sourness by adding apple vinegar and lemon juice. All of this have contributed to a mild, tasty and healthy - vegan and gluten free – mayonnaise, a real gourmet sauce for those who do not want to sacrifice any culinary delights for being healthy and eco-conscious! Grapoila vegan mayonnaise is: - 100 % natural - contains premium quality cold-pressed sunflower oil - healthy, rich in unsaturated fatty acids, vitamins and fibres - with natural thickeners instead of industrial emulsification - eco-friendly production and packaging - without soy, egg or milk • gluten-free • without synthetic additives (preservatives, colourants, flavour enhancers) • does not contain palm oil and any refined oils

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

We fill mayonnaise into recyclable glass jars and are now perfecting the equipment to sterilise the jars returned by customers, so they can be reused and refilled by us.

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Are there any innovative tools used in the marketing of this product?

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Our 100% natural mayonnaise is extremely healthy, thanks to our chemical-free, gentle production technology, and has a particularly rich taste and creamy texture. It is a perfect substitute of traditional mayonnaise.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Many manufacturers are not selective in the ingredients they use in order to replace animal-based ingredients and produce a vegan product, but we have stuck to 100% natural, healthy ingredients. In our vegan mayonnaise, neither quality nor flavour is compromised, our zero waste ingredients add additional valuable ingredients and rich, natural taste to our mayonnaise.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

In the wake of the covid, and with the climate catastrophe looming, consumers are becoming more health and environmentally conscious and dieters are also choosing products made from natural ingredients. This trend favours manufacturers of products with healthy ingredients, 100% natural ingredients and produced in an environmentally friendly way.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

The product has unique selling points that may attract investors. USPs: • vegan; gluten, egg, soy and milk free • for health-conscious and other special diets • made from premium quality cold pressed oil (instead of refined oils) • with natural thickeners instead of industrial emulsification • delicious, creamy gourmet product with the characteristic taste of cold-pressed oils • without synthetic additives (preservatives, colourants, flavour enhancers) • its taste and color are directs results of its natural ingredients • rich in unsaturated fatty acids, vitamins and fibre • eco-friendly production and packaging

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

- from cold pressed oil - natural emulsifier - 100% natural ingredients

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Compleat Plant Protein 1.6

by Compleat

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Functional Food

Production Location(s):

Germany

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Switzerland (Swissveg)

Product Description

Nutritionally complete plant-based formulation with high energy and high protein for tube feeding administration. It can be used as a sole source of nutrition by patients with or at risk of malnutrition due to acute or chronic health conditions. This specific vegan product can actually provide all the nutrition people need, even in the most vulnerable health conditions.

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Dairy

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

The product has a high caloric density and contains 1.6 kcal per milliliter, with plant protein contributing to 20% of the total energy. The product needs to be thin enough to flow through enteral feeding tubes with a diameter under 2 mm. The details on technical complexity and manufacturing innovations to achieve such low viscosity is considered as trade secret.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

High quality plant protein to meet PDCAAS 1 requirement (provides all necessary essential amino acids). Vegan source of vitamin D. Switching dairy based protein with high quality plant proteins has a great positive impact in the carbon footprint of these type of products, which are the sole source of nutrition for many patients.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

SmartFlex (TM) bottle is a collapsible bottle made of PE, designed to be recycled. Collapsible bottle saves space in trash bins. Bottle is also functional as it provides with a direct connection to the administration set to the patient allowing for closed system feeding. Bottle includes graduation scale to monitor amount of nutrition delivered.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

This is a regulated product and direct promotion to consumer is not allowed. Omnichannel communication to healthcare professionals include information about the benefits of a vegan diets as well as on the sustainability advantages over current dairy products. Consistent messaging will be conveyed through website, email, social media, e-detailing content, sales force, marketing calls, webinars, podcasts and conferences.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Although this product is for enteral tube feeding, it was rated as good taste by internal panelists on organoleptic attributes.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

This product empowers patient to meet their diet preferences, offers a natural and healthy option that is more connected with familiar food than standard dairy enteral nutrition.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Product is produced at industrial scale for distribution across multiple countries within Europe.

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From an investment perspective, is this product an attractive opportunity for investors?

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Pea protein provide further benefits to the patients, including high protein digestibility, supporting muscle mass development and helping moderate blood glucose peaks and dips.

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JOOMA ALMOND BASED YOGURT

by JOOMA

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Dairy alternative

Production Location(s):

China

Product Availability: Asia-Pacific

V-Label Licensed: No

Product Description

Almond based yogurt with different flavors in very high quality, based on a special technology which requires neither filtered almond milk nor any chemicals.

Product Videos:

Video Link

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Dairy

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

Normally almond yogurt is made of filtered almond milk plus several chemicals (e.g. emulsifiers) to manage a dairy-yogurt-like texture. The filtering of the almond milk results in the loss of many valuable ingredients and many consumers are concerned about the naturalness of their food. Based on its proprietary technology JOOMA can not only make probiotic yogurt out of the whole, unfiltered almond but also does not need chemicals to create a very smooth texture without syneresis with a shelf life of 35 days. The technology is based on a combination of special formulas, special non-dairy machines typically used in the pharmaceutical industry and special computer-controlled processes.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

As described under technology, the yogurts are made of unfiltered almond milk as main ingredient, produced by JOOMA itself. This innovative approach (i) keeps all valuable nutrients, which are normally filtered out with the pulp, (ii) avoids the typical adding of chemicals, (iii) gives a smoother texture and (iv) a natural flavor. Also, it is more sustainable, because there is no filtered pulp as waste.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Score

Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Due to its natural ingredients and the absence of chemicals, the yogurts are particularly suitable for the nutrition of children with severe diseases of the digestive system, especially IBD, but also e.g. autism, who typically cannot enjoy yogurt. JOOMA works closely with groups of parents of such children and supports respective organizations, which underlines the healthy approach of the brand.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

The technology not only allows for a particularly pleasant texture and mouthfeel, but also prevents the problem of syneresis, which is inherent in many plant-based yogurts and can usually only be prevented chemically. The use of unfiltered almonds allows for the full, typical flavor of almonds.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

The naturalness of the product. The high almond content, significantly higher than competitors. The full almond flavor. The full preservation of the nutritional values of the almond. The avoidance of syneresis. The long shelf life.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

JOOMA is the only company in China with a factory specializing in plant-based yogurt and is the market leader.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

JOOMA is the only company in China with proprietary technology and a factory specializing in plant-based yogurt. JOOMA is the market leader and has received several awards for its sustainability. The company is thus well positioned to participate in China's growing interest in plant-based, sustainable products.

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Are there any other ways in which this product is innovative?

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Goldblatt Bio Plant-Based No.1

by Goldblatt

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Meat alternative

Production Location(s):

Austria

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Austria (Vegane Gesellschaft Österreich)

Product Description

Worlds 1st plant-based smoked pork loin with a meaty consistency, devoid of any additives, artificial flavors, gluten or protein isolates. Thinly sliced on buttered bread with mustard and horseradish, it’s like the Austrian classic. Diced and briefly roasted, it delivers flavorful bacon with a crispy bite. Crafted primarily from organic Austrian soy, this product seamlessly blends tradition with innovation, delivering an authentic taste in a modern, plant-based avatar.

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Meat

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

From raw material to the finished loin, it takes about three weeks. The soy is processed to achieve a meaty consistency, ensuring that when the product is consumed, it offers a bite similar to traditional meat products. Over several days, the loins are wet-cured and individually marinated with a carefully selected mix of salt, spice and herbs are added to give the product its unique taste, reminiscent of the Styrian classics. A sophisticated smoking and drying process ensures the right texture, bite, and mild smoky note for our sustainable meat alternative. With the final maturation in the climate room, our gourmet innovation is complete.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

We use way less water in this product. Normally, meat alternatives have a water content between 70 and 90%. The Plant-Based No.1 is under 30%. The product stands out for its taste, capturing the essence of the Pöllauer Ruckwurst, a smoked raw ham, without any actual meat. This fusion of traditional flavors with plant-based ingredients ensures a taste experience that is both novel and reminiscent of classic Austrian delicacies.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Score

Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

We use'd the adavantages of AI to market and develop this product.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

What sets this product apart is its absence of additives, artificial flavors, and extruded proteins. When thinly sliced on buttered bread accompanied by mustard and horseradish, it beautifully captures the essence of the Styrian classic. You can also enjoy it with a fresh salad topped with vinegar and styrian pumpkin seed oil. Moreover, when diced or stripped and briefly fried, it delivers a taste sensation and a crispy bite like bacon. Made predominantly from organic Austrian soy, it's a protein-rich delight. This product showcases our commitment to reimagining traditional flavors in a contemporary, plant-based format, ensuring both taste and texture are uncompromised.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

By offering a plant-based pork loin that closely mirrors the taste and texture of a traditional Austrian delicacy, we cater to a growing demand for vegan and vegetarian alternatives without compromising on flavor. The absence of additives, artificial flavors, and gluten ensures a healthier choice, appealing to health-conscious consumers. The versatility of the product, from being thinly sliced for sandwiches to being fried for a crispy bite, provides customers with a range of culinary options. By reimagining a traditional favorite in a contemporary, plant-based format, Goldblatt ensures a delightful and satisfying experience for both long-time fans and new customers.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

With further investments and continuous growth of the manufactory, the economy of scale would allow a more appealing price to make it more attractive to customers.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

We already got investment offers.

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Are there any other ways in which this product is innovative?

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F'sh Fillet

by Heura Foods

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Fish or seafood alternative

Production Location(s):

Spain

Product Availability: Western Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Spain (Unión Vegetariana Española)

Product Description

Our new soy protein plant-based battered fish style fillet with extra virgin olive oil 2.6%. Nutritionally wise, we don’t conceive making plant-based products that can’t be eaten everyday, that’s why our newest fish is high in proteins, a source of omega-3, high in Vitamin D, B12, Iodine & Selenium and low in saturated fat. A true innovation!

Product Videos:

Video Link

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Fish / Seafood

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

We invest a lot in R&D, because making ultra-processed food to taste like something else is one thing, but we don't believe making unhealthy products will change the current food system to one that's fair, sustainable and leaves the animals out of it if the alternative is unhealthy. That's why we are obsessed in finding new ways to produce "old" things. We investigate how proteins and fats work to be able to replicate them with healthy ingredients and a resulting product that's not only more sustainable but also healthier than other products in the market, but also their meat / fish analogue.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Yes! This is one of our most innovative recipes to date, inspired by the authentic flavours of the sea. A juicy white fish style fillet with an artesanal tempura batter, which doesn't have gluten as in ingredient!! Our community truly loves the outcome because it takes them back to their childhood. https://www.instagram.com/p/CnxWVY8oMMY/?img_index=1

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

Yes! We're obsessed with our packaging because it's bright yellow like the sun, conveying feelings of happiness and making it easy to the customer by being easily recognizable in a world that's overflowing with visual stimuli. But we love it also because it's the most sustainable to date, here we explain it more in-depth, as we had to go through an in-depth audit to come up with the most sustaniable option to date, even though that meant letting go of beliefs that made us refuse plastic in the first place. We brought plastic back because r-pet 97% is the most sustainable feasible option to date. And we'll keep improving as we know more! All details here: https://heurafoods.com/ohmyworld

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

YES! We use both education and marketing stunts to be as appealing to people as possible. Some examples: https://www.instagram.com/p/CoXn9JUoBBq/?img_index=1 https://www.instagram.com/p/CocLv-3oNMA/?img_index=1 https://www.instagram.com/p/CoIKUgmoDyK/?img_index=1

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Some products like this taste "fishy" but artificial fishy (seaweed, additives, etc) while ours tastes just like the real stuff. Some testimonials: https://www.instagram.com/p/CoDVEQgICfU/ https://www.instagram.com/p/Cn5BRsWIyQC/ https://www.instagram.com/p/CnxWVY8oMMY/?img_index=1 https://www.instagram.com/p/CosfbdBIT91/?img_index=1

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Examples in the above answer too 🙂 Both the fish fillet and the fish stick are soft in the inside and crunchy in the outside, while don't have nasties, are high in protein, nutrient dense and have no gluten.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

We have successfully brought this product to food service restaurants (in Spain, which isn't big on the battered fish scene like the UK is, for example with its fish & chips) to other markets such as France with great results https://www.instagram.com/p/CuRZ1NvNNnn/?igshid=MzRlODBiNWFlZA==

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

We have successfully raised money in the past from both professional investors as well as crowdfunding rounds and are looking into closing series B. https://forbes.es/ultima-hora/241813/heura-factura-314-millones-en-2022-un-80-mas/#:~:text=Heura%20cerr%C3%B3%20el%20ejercicio%202022,Reino%20Unido%2C%20Francia%20o%20Italia.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

We (as most brands in the plant-based industry) were meat-based, focused on creating meat alternatives responding to the demand in the market, but we decided to jump into the fish scene becoming not only meat successors but fish successors for the first time, not just looking at the potential revenue from this sector (which wasn't huge, we knew) but also looking at making a true change and giving a great choice for people who felt didn't have a choice when trying to find fish alternatives that were sustainable, tasty and healthy all at once.

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PINEAPPLE MATTRESS TICKING

by BOYTEKS TEKSTIL

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Textile or other non-food product

Production Location(s):

Turkey

Product Availability: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

V-Label Licensed: No

Product Description

Pineapple is a well-known and attractive tropical fruit around the world. Pineapple leaf fibers are natural and sustainable products. Pineapple Mattress Ticking produced with Pineapple fibers, completely away from animal resources and animals were not harmed in any process. It is also natural, sustainable, biodegradable and renewable resources.

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Wool

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

In addition to existing yarn production systems, studies have been carried out to produce yarn from waste pineapple leaves.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Pineapple leaves are generated when planted for their fruit. Therefore, no extra land, water and other resources are required to cultivate our raw materials. At the same time, by-products do not compete with other agricultural ecosystems for these resources, thus sharing carbon and water footprints. Through the collection of agricultural waste, farmers are prevented from discarding them in unethical ways, such as burning or dumping into rivers. Ultimately, the aim is to provide consumers with sustainable options for greener living. We aim to create more innovative, sustainable value-added materials/products made from agricultural waste and its production waste.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Product introduction documents, promotional kits showing fiber and yarn details, fabric samples with different designs.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

When you touched the fabric, you can feel this fabric is produced with completely natural raw material. At first glance you will see that it is not synthetic.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

They see the difference between other natural mattress fabrics.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Interest in natural products of plant origin is increasing day by day. This indicates that the product will receive greater interest in the future.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

They can tell to their users that it is completely natural, sustainable, environmentally friendly and ecological product and also it does not create waste in nature thanks to its biodegradable feature. And also this will be a good marketing tool in order to increase selling; provides thermal comfort during sleep because of its breathable feature.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Pineapple Vegan Mattress Ticking, is designed to create a better sleep environment without harming people, planet or animals. Pineapple Mattress Ticking is the first vegan mattress ticking produced with pineapple fiber in the world. And we will continue to develop this perspective with new innovative products.

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Planted.chicken Filet Natur

by Planted

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Meat alternative

Production Location(s):

Switzerland

Product Availability:

Austria

Germany

Switzerland

V-Label Licensed: Yes

V-Label Licensing Partner: Switzerland (Swissveg)

Product Description

The juicy taste, fibrous texture and protein content are even better than its animal counterpart. The planted.chicken Filet was developed in close cooperation with star chef Tim Raue and delights with an incredibly delicious aroma. Like all Planted meat products, the filet contains only a few natural ingredients such as peas, rapeseed oil, water, salt and yeast.

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Meat

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

Yes, deep scientific knowhow in plant-based proteins and their processing without utilization of additives has been enabling us to pioneer our next flagship NPD. Building on our “planted.chicken knowhow”, we have developed new technologies that allow us to produce whole-cuts of meat with extra juiciness with very few natural ingredients and without need of additives, soy or gluten.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

When it comes to ingredients, our philosophy is „less is more“. We carefully select high quality raw materials that each contribute to great taste, texture and nutritional value. Our planted.chicken Filet further convinces with environmental savings calculated with Eaternity (Sustainability - Planted Foods CH (eatplanted.com): 77% less greenhouse gas emitted compared to animal chicken breast, 85% less water use. A recent improvement of our raw materials resulted in an even better environmental footprint (previously74% CO2, 46% less water).

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

We aim to find packaging solutions that balance food safety and minimization of food waste with environmental impact. This includes considering emissions from material processing and disposal in the packaging lifecycle. We aim to reduce the amount of material used to its minimal and we strive to make our packaging easier to recycle. As for all our products, Planted utilizes Forest Stewardship Council (FSC) certified cardboard packaging to protect the environment. In addition, we are proud that we pack our chicken Filet using mono PP foil (polypropylene) which can easily be recycled. Using Mono-foil material is more sustainable since it requires less time and energy due to its single-origin composition, make separation during recycling easier.

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Are there any innovative tools used in the marketing of this product?

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Our planted.chicken Filet is extremely juicy, a whole cut with fibrosity, 100% natural ingredients, no additives and the shortest ingredient list in the market, made without soy and no gluten.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

It’s a real meat replicate that fulfils its jobs to be done: Having a product that replaces meat one on one can make it easier to swap into a plant-based diet. Consumers know what they should do with this type of product, making it easy for them to transition. Our meat replicat can be a tool to win beginners/explorers as the resemble meat serves as an anchor to easily recreate recipes they are accustomed to and orient themselves on the category. Once they get more experiences with meat alternatives the need to have meat replicas fades away. Chicken filet is the most frequently consumed animal chicken format in DE (source: Planted quantitative research, jan23, N=800). For this animal cut, planted has a real alternatives that makes consumer no more missing its animal counterpart! In addition, our planted.chicken Filet is a truly versatile meat, perfect for creatives to execute a wide array of recipes: whole-cut center of plate, pan-fried and served with a sauce, one-pot, or cut and eaten cold in slices for salads / sandwiches.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

We successfully developed a lean & safe process and are ready to launch in October 2023 in all channels (retail, foodservice and webshop). We convince with a plant-based chicken filet and respond to the consumer need of chicken breast as the most frequently consumed animal chicken format (Planted quantitative research). Filet is a strongly growing segment and will be one of the TOP segments in Germany also in future.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

Our planted.chicken Filet was one of the key reasons for our very successful series B financing round of over 75 Million last September. Thanks to this investment we were able, among many other things, to scale and prepare the product for market launch.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Our planted.chicken Filet is the cleanest chicken filet on the market, very short ingredient list, the shortest in the market, with only natural ingredients and NO additives. This whole-cut is incredibly juicy, contains no soy and no gluten.

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Fred's Vegan mayo

by Fred's Vegan

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Confectionery, snack, or condiment

Production Location(s):

Belgium

Product Availability:

Belgium

V-Label Licensed: Yes

V-Label Licensing Partner: Belgium (ProVeg Belgium)

Product Description

NEW INFORMATION FOR JURY: With the addition of our frikandel snack, based on our chickpeas, we are now 100% circular and sustainable on our own. It makes our sustainable and innovative upcycling story complete.

Fred’s Vegan – We’ve cracked the mayo code, without cracking a single egg.

Plant-based is the future for a better world. That’s why, out of our passion for Belgian mayonnaise, we created the first full-fledged vegan alternative to traditional (egg)mayonnaise! Without compromising on taste & texture. And in a 100% sustainable way, by upcycling the cooking water of our chickpeas!

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Eggs

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

For our vegan mayos we upcycle the cooking water of our chickpeas - see attached upcycling process visual. The use of Aquafaba is not new “food technology”, but we have succeeded in making this process commercially viable for vegan mayo sauces. We have created an “aquafaba” that is thick and (microbiologically) stable to use as an emulsifier in our vegan mayo sauces, which required a lot of experimenting and testing in our kitchen and lab. With our own developed Aquafaba we reached the pinnacle of creamy plant-based emulsion and created a vegan mayo range that is equal or (in our eyes) even superior than their traditional counterpart, based on animal ingredients (eggs)

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Yes! As said above, for our vegan mayos we valorize the cooking water of our chickpeas. This cooking water acts as a 100% pure, natural and vegan emulsifier and replaces eggs in mayonaise. It offers a significant superior taste and texture to the current vegan mayo offerings, which are based on water & thickeners, such as modified starches, gums, soy, etc. These vegan “mayos” have no real emulsion and therefore not the real texture (and taste) of traditional mayonaise. Our natural vegan emulsifier on the other hand does the same as eggs in traditional mayonaise. It offers the same thick and creamy emulsion and therefore results in the first full-fledged plant-based alternative to traditional egg mayonaise. Also, our upcycled aquafaba, is 100% sustainable. Because normally this cooking water would be thrown away after production of the chickpeas. We valorize it as emulsifier in our vegan mayos. With the chickpeas we will be producing vegan alternatives for Belgian frying snacks, such as a vegan frikandel (sausages) & vegan burger. We are currently in the final phase of product development for these snacks. That makes our upcycling process complete and we are 100% sustainable and innovative!

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

For the packaging of our sauces, we currently opted for plastic bottles because this is currently the best (and standard) option for filling at our production partner. 350ML for retail & 1L for foodservice. For foodservice we also have our 5L buckets with lid. These squeeze bottles are very convenient for consumers and professionals alike. We are working with plastic squeeze bottles that are made of HDPE which is easily recyclable (recycling class 2) It is also a bottle design that you do not find in retail, so it stands out from the rest, also in combination with the design and artwork style of our labels. And the personal story and upcycling process also found on the labels. We have recently launched (June/July 2023) BUT We are looking into ways of having our mayo sauces in a bag-in-box solution for foodservice. This means that we provide our partners with a durable and permanent pumping system in which a bag can be hung. When pumping the sauce, the bag completely deflates and packaging waste is drastically reduced! Compared to a large 5L plastic bucket or several 1L bottles.. In this way we want to be innovative with more sustainable packaging and reducing waste.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Not yet - but we are working on a special food truck tour throughout Belgium to promote our "Upcycling mission" by combining our vegan mayo's and our vegan frying snacks in a new plant-based French fry concept "Freds 'n Fries"

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

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Does it improve the customer experience?

Yes

Please briefly elaborate:

For sure! In comparison to the current vegan mayo offerings, vegans & flexitarions (& all mayo lovers actually!) now have a real plant-based alternative for traditional (egg)mayonaise! That same mayo taste & texture, but now 100% plant-based. All thanks to our own created plant-based emulsifier! The upcycled cooking water of our chickpeas! Fred’s, plant-based - 100% mayo taste!

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Yes, for sure.  We started producing our vegan mayo sauces in may of 2023 in small batches of 40kg. Now, we are producing in batches of 300kg and upscaling as we speak to batches of 600kg per production run. = a full palet of vegan mayo. Next to the initial 5l buckets for foodservice, we are now also filling 350ML squeeze bottles for retail & 1L squeeze bottles for foodservice on a fully automatic filling line. We are already working together with partners in Belgian foodservice (restaurants, event planners, caterers, etc.), food industry & webshops. We are also starting up our partnership with online retailers, such as crisp (BE & NL) which will launch on august 22. And in September we are doing a tasting session at Colruyt (one of the biggest retailers in Belgium) The Belgian market is for now our main focus, but we are also aiming at our neighboring countries, the Netherlands, France, Germany and the UK! Our upcycling process offers lots of opportunities for new additional and very complementary products to our vegan mayo sauces. We are for instance also working on frying snacks based on our chickpeas. In Belgium & The Netherlands there is a huge potential for these frying snacks in the so called “frituren” (French fry shops) in combination with our mayo sauces! Also, we started up the first talks with an external production partner for the creation of our own vegan nacho cheese dips, with our chickpeas as the base ingredient. So lots of opportunities!!

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

Yes, for sure. Plant-based is really on the rise at the moment. And certainly plant-based products that match traditional products in terms of taste & texture. And not only are vegans are looking for full-fledged plant-based alternatives, but also the large group of flexitarians who are willing to eat more plant-based, if they find a great alternative! So that is why the potential for our product is huge. Our product is indistinguishable from traditional mayonnaise sauces, according to the many customer reviews of our food service partners. That is why we can really make a big difference in the Belgian (& European) sauce market with our products! Certainly also in combination with the other complementary products that we are currently developing (frying snacks, vegan cheese spreads and dips, etc.) And for our growth, of course, we need funds to achieve this growth. A very nice opportunity for investors indeed.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Yes, our whole upcycling process is as a whole very unique & innovative. It is innovative in the way that we are able to create our mayo sauces & numerous other complementary food products out of 1 food ingredient; the almighty chickpea - without having to throw away its by-products! We will be using the chickpeas for our frying snack products and creamy vegan nacho cheese dips & with the by-product that is normally thrown away, we produce our heavenly vegan mayo sauces. Cool, right? And all of this without having to bother one single animal! This way, we hope to help bring a positive change for everyone; People, animals & our precious planet.

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DASIDA BEEF FLAVOURED SEASONING

by DASIDA

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Other

Subcategory: composite seasoning

Production Location(s):

South Korea

Product Availability: Asia-Pacific, Western Europe, Eastern Europe

V-Label Licensed: Yes

V-Label Licensing Partner: Republic of Korea (V-Label Italia)

Product Description

1. A Korean-style seasoning crafted without using any meat, offering a rich umami taste reminiscent of beef, solely using plant-based ingredients.
2. Faithfully recreating the profound and rich flavor of Korea’s most beloved seasoning, DASIDA, in a vegan rendition.
3. This product has obtained vegan certifications both domestically and internationally (Korea Vegan Certification Institute / V-LABEL).

Product Videos:

Video Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Meat

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

① Maillard Reaction The key technology behind the creation of 'DASIDA BEEF FLAVOURED SEASONING' with 0% animal-derived ingredients is the target flavour implementation technology based on maillard reaction technology. It is a technology that develops new flavors through a thermal reaction between sugar and amino acids. The key is to realize the target flavor by adjusting various conditions such as the type of raw material, reaction time, and temperature. Although the theory is simple, we have invested in research and development for more than 10 years to accurately realize the taste target, and have succeeded in developing key ingredients such as beef and chicken flavor. ② Continuous Fluid Bed Granulation Technology A crucial production process for DASIDA involves the 'Continuous Fluid Bed Granulation Technology.' This process uniformly mixes powdered and liquid ingredients, playing a role in preserving flavor, enhancing structural integrity, and improving solubility of the product. Powdered seasonings that have undergone this process can maintain the same taste quality until the product is used up.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

The beef flavor of DASIDA BEEF FLAVOURED is realized using fermented soybeans and sugars. Leveraging over a decade of accumulated expertise, we have successfully managed to create a rich umami taste akin to real beef, solely using plant-based ingredients. Through this know-how, we have succeeded in developing various key flavor ingredients, such as beef flavor, chicken flavor, to provide vegan meal with a range of flavor options.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

The packaging design is carefully crafted to improve convenience of customers. DASIDA BEEF FLAVOURED is available in three different packaging formats to meet different needs. Individually divided stick pouches for single servings, zippered bags for easy storage, and bulk packaging for dining out or manufacturing purposes. Resealable, easy-open packaging helps keep products fresh and quality, reducing food waste and extending expiry date. These considerations align with the modern lifestyle where individuals are looking for dining out options or convenient storage solutions. On the eye-catching side of customers, DASIDA BEEF FLAVOURED's modern and vibrant design visually conveys that it is a vegetable-based condiment, and it fits well with consumers seeking a health-conscious choice.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

In the initial stages of its launch, DASIDA BEEF FLAVOURED embarked on influencer marketing through platforms like YouTube, Instagram, and other social media channels. And these days, to continuously enhance consumer experience, we have consistently carried out sampling activities. Since the vegan diet is not yet universal in Korea, we are conducting sampling activities in crowded places such as fairs, flea markets, cultural centers, and campsites by separately producing 10g samples for distribution. Our goal is to provide more opportunities for consumers to experience DASIDA BEEF FLAVOURED and dispel the misconception that vegan diets lack flavor. So far, approximately 300,000 samples have been distributed, and sampling is planned to continue. In the B2B route, DASIDA BEEF FLAVOURED sampling was conducted for large and small companies currently manufacturing vegan food, and a number of very positive feedbacks were secured in the taste section when applied to actual vegan processed food. It is also used to improve the quality of our vegan brand (Plantable). We believe that this will expand the option of CJ's K-Food that has entered various parts of the world, providing more consumers with the opportunity to choose vegan food.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

DASIDA BEEF FLAVOURED has significantly elevated the overall taste and quality of vegan foods. Despite the growth of vegan food, in the existing market, vegetable-based seasonings with boring taste and seasonings with increased taste intensity with spice scent and salty taste were mainly distributed. In a domain where achieving satisfying taste is a challenge, DASIDA BEEF FLAVOURED's development has brought a remarkable solution. With just one teaspoon, it can infuse enough flavor, making it a crucial advancement for the widespread adoption of vegan foods. Currently, DASIDA BEEF FLAVOURED is not only benefiting the general consumers but also making substantial contributions to the taste and quality enhancement of various processed vegan foods such as ready-to-eat vegan meals (HMR), plant-based meat alternatives, and more. This innovative development is shaping the landscape of the entire vegan food market by significantly improving taste and quality.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

In South Korea, the vegan market is relatively less active, leaving limited options for those seeking vegan dietary choices. By launching vegan seasoning, we have been able to incorporate veganism into an unprecedented variety of dishes, and people can easily complete delicious and healthy dishes. (make foods) In addition, many food companies that manufacture vegan lunch boxes, meat substitutes, and soup-type foods can easily add deep, rich flavor to their products by using our products. This also provides customers with more options for vegan diets and contributes greatly to the generalization of the vegan food market. In addition, since there are no regulations on vegan products in Korea, we ensure that consumers can purchase products with confidence by strictly managing quality. DASIDA BEEF FLAVOURED producers have obtained HACCP certification commonly used in Korea and FSSC-22000, a global certification, and transparently provide food origin and ingredient information so that customers can choose products with confidence.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Our original product, DASIDA BEEF STOCK, has garnered significant love both domestically and internationally over the years. DASIDA BEEF FLAVOURED, which embodies the same taste as the original product, plays a role in lowering the entry barrier not only to those with a strict vegan lifestyle, but also to those who enjoy a vegan diet intermittently or who are trying a vegan diet for the first time. In essence, by extending our target market to not only vegans but all consumers, we're opening up endless growth opportunities. With the ever-increasing emphasis on sustainability, veganism has firmly established itself as an enduring trend. As a leader in the vegan seasoning market, DASIDA BEEF FLAVOURED will work harder to expand the target market in the future.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

1. Economic Implications: Traditional vegan seasonings, due to their mild flavor and exotic aroma, were considered unsuitable for Korean cuisine. However, DASIDA BEEF FLAVOURED, which faithfully replicates the taste of beef, enhances the taste and quality across the vegan dining industry, plant-based meat alternatives, and the HMR (Home Meal Replacement) sector. This contribution leads to the overall activation of the vegan market. 2. Establishment of sales channels: DASIDA BEEF FLAVOURED contributes to the expansion of Global K-Food by expanding supply to foreign markets (EU, etc.) where exports of beef-containing foods are restricted due to quarantine regulations. Since it contains 0% meat, DASIDA BEEF FLAVOURED is highly applicable as a seasoning material for export products of domestic manufacturers. 3. Ability to create added value: It is possible to improve the taste quality and reduce costs with our beef taste realization technology by increasing the flavor of beef with lowering proportion of raw material.

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Are there any other ways in which this product is innovative?

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Plant Based Stripes (Bioimpresed vegan bacon)

by FOODYS

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Meat alternative

Production Location(s):

Spain

Product Availability: Western Europe

V-Label Licensed: No

Product Description

Introducing the world’s first industrial-scale bio-printed vegan bacon. We use a technology that can do in 5 minutes what a pig can do in 5 years. A product without saturated fats developed based on pea protein and olive and sunflower oil. Allergen free and without added sugars.

Product Videos:

Video Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Meat

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

In order to manufacture this product, there is a process and a technology behind patented. Additionally, the recipes and formulas behind are registered in an industrial procedure database.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

The ingredients themselves are commercial ones, however the way of mixing and processing them is disruptive and unique making the product so remarkable.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

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Are there any innovative tools used in the marketing of this product?

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

Our bacon has a better recognition as it mimics animal-based one. It looks like bacon, behaves like bacon and taste like bacon. Whereas other references in the market are just a paste of two colors.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

So far, the feedback from all the customer tasting sessions is quite positive and compared with existing ones, customer experience is way better.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Yes, with our technology it can be produce in an industrial scale. The first of our machines is capable of producing up to 700Tn per year.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

Definitely is. Thanks to the technology developed, it can be produced in an industrial scale, significantly reducing the manufacturing cost, allowing the product to have a “democratic” price and being accessible to all range of customers. Thus, we have no doubt that soon it will “conquer” all the retail stores and foodservice, allowing investors to have a profitable return of investment.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

It is true that there are other vegan bacon references, however, our vegan bacon it is the first one with different formulas for the “meat” part, fat part and the crust. This makes the vegan bacon to behave like an animal-based bacon, “dancing” in the pan while cooking and shrunk and wavy once cooked.

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Oasis

by VEGTUS

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Textile or other non-food product

Production Location(s):

Spain

Product Availability:

Spain

Germany

Austria

France

Portugal

Italy

Switzerland

V-Label Licensed: No

Product Description

Vegtus OASIS are extremely comfortable lightweight, vegan sneakers made with cactus leather and recycled materials. We are a unique brand, created and manufactured entirely in Spain, committed to vegan leather innovation using cactus plants. Vegtus was born out of a great idea and a desire to create a green, vegan and sustainable project.

Product Videos:

Video Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Leather / Fur

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

Leather that looks like traditional leather but is stronger, more durable and 100% organic. It is also environmentally sustainable, as no irrigation systems, herbicides, pesticides or additional energy are required in order to produce it. This is the first vegan leather from Spain used to manufacture sustainable sneakers, with recyclable insoles and no chemical dyes. Even the pigments are natural.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Yes, we use the world's first highly sustainable and environmentally friendly organic material made of Nopal cactus, also known as the prickly pear. Produced in a large variety of colors, thicknesses and textures. It means totally eco-friendly, vegan, water free material.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Yes, Vegtus employs a range of innovative tools in its marketing strategies to engage its audience effectively and promote its vegan sneakers. Some of these innovative marketing tools include: - Social Media Campaigns: Vegtus leverages various social media platforms to connect with its target audience, creating visually appealing and interactive campaigns. These campaigns often focus on sustainability, ethical practices, and lifestyle content, resonating with conscious consumers. - Influencer Marketing: The brand collaborates with influencers and advocates who share Vegtus' values and align with its target demographic. These partnerships amplify the brand's message and reach a broader audience, fostering authenticity and credibility. - User-Generated Content (UGC): Vegtus encourages customers to share their experiences with the products through UGC campaigns. This strategy harnesses the power of word-of-mouth marketing and builds a sense of community around the brand. - Interactive Website: Vegtus' website incorporates interactive elements, such as quizzes, surveys, and personalized recommendations, to enhance user engagement and make the shopping experience more enjoyable.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

The shoes are made from a very lightweight material.

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Certainly! Vegtus' innovative practices greatly enhance the customer experience. From sustainable materials and stylish design to supply chain transparency and community engagement, customers feel connected, valued, and empowered. Smart features further elevate the experience, making Vegtus a brand that cares about its customers' well-being.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Vegtus, the vegan sneakers brand, is poised for exponential growth in every aspect. With a commitment to innovation and a focus on sustainability, the brand envisions a future where its reach extends far and wide, leaving a positive impact on both the fashion industry and the planet.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

From an investment perspective, the Vegtus vegan sneakers brand presents an enticing opportunity for investors. With the rising global demand for sustainable and ethically conscious products, Vegtus is well-positioned to capitalize on this growing market trend. Its dedication to innovation, coupled with a strong commitment to environmental stewardship, makes it an attractive proposition for investors seeking both financial returns and positive social impact. As the brand continues to gain momentum and expand its reach, it has the potential to yield promising returns on investment while aligning with the values of conscious consumers.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

Absolutely! The innovation displayed by the Vegtus extends beyond its commitment to sustainability. Some other ways in which it stands out as innovative include: Material Technology: Vegtus explores cutting-edge materials and manufacturing techniques, sourcing eco-friendly and cruelty-free materials for its sneakers. This focus on novel, sustainable materials sets it apart in the fashion industry. Design Philosophy: The brand boasts a unique design philosophy that merges fashion-forward aesthetics with functionality. Vegtus sneakers not only look stylish but also provide optimal comfort and performance, catering to the needs of modern consumers. Supply Chain Transparency: Vegtus takes transparency to a new level by providing customers with insights into its supply chain, from sourcing raw materials to the final product. This level of openness fosters trust and reinforces its ethical practices. Community Engagement: Vegtus fosters a sense of community and inclusivity, engaging with its customers through various platforms and encouraging feedback and ideas. This approach allows the brand to evolve based on the preferences and needs of its audience. Social Impact Initiatives: Apart from producing sustainable products, Vegtus actively participates in social impact initiatives, supporting causes related to environmental conservation, animal welfare, and community development. This commitment to making a positive difference distinguishes it as an innovative s

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herbivore Protein - Pea Protein

by Herbivore Protein

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Functional Food

Production Location(s):

Colombia

Product Availability:

Colombia

V-Label Licensed: Yes

V-Label Licensing Partner: Colombia (Fundación Vegetarianos Hoy)

Product Description

We are the best vegan protein in Colombia. We have created a unique formula that gives our protein an incredible taste with very few ingredients. With just 24.3g of protein, 0g of fat, and 0g of sugar, Herbivore is your ultimate ally to complement your diet in the most delicious and enjoyable way, while taking care of the planet, animals, and your body.

Product Videos:

Video Link

Additional Documents:

PDF Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Dairy

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Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

Our pea protein is made using isolation technology that completely removes legume flavors and enhances mouthfeel performance. This enables us to achieve excellent taste with minimal ingredients (between 1 and 4 depending on the flavor). Herbivore Protein is 100% additive-free, without the use of gums, starches, flavor enhancers, or stabilizers, ingredients that are typically used in the industry to enhance the organoleptic characteristics, we still manage to have superior taste. Our packaging is crafted using a blend of eco-friendly materials (Ecovio, Earthpact, Ecovio, and Epotal) that enables it to be 100% compostable while providing robust protection against moisture, air, mechanical stress, and light. These two things distinguish us as the most delicious, ingredient-clean, and sustainable protein brand in the Colombian market.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

Our pea protein is created using isolation technology, which eliminates legume flavors and improves mouthfeel. As a result, we achieve a great taste with only a few ingredients, typically ranging from 1 to 4 depending on the flavor. Herbivore Protein is completely additive-free, without the inclusion of gums, starches, flavor enhancers, or stabilizers commonly found in the industry. Despite this, we still maintain a superior taste. Additionally, our packaging is carefully crafted using a combination of eco-friendly materials such as Ecovio and Earthpact.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

Our packaging is crafted using a blend of eco-friendly materials (Ecovio, Earthpact, and Epotal) that enables it to be 100% compostable while providing robust protection against moisture, air, mechanical stress, and light. The EarthPact® in our packaging is a paper made from 100% sugarcane fiber. This fiber is a byproduct of the sugar cane industry and saves 20% water, 7% energy, reduces CO2 emissions by 7%. Ecovio® is 100% compostable Bioplastic.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

Although we are a bootstrapped company, we have worked hard to create a diverse and versatile flavor portfolio. Herbivore Naked is an unsweetened and flavorless protein, ideal for savory dishes. Vanilla and chocolate are our classic best sellers, while caramel represents our indulgent version. Our marketing is focused on reminding our customers that we are not just a vegan option from a brand that uses animals. We are a vegan brand, dedicated to making a positive change in the world for the environment, animals, and human health.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Our product aims to enhance the customer experience by providing excellent taste with minimal ingredients. The use of isolation technology in our pea protein removes legume flavors and enhances mouthfeel performance, resulting in a more enjoyable sensory experience. Additionally, being 100% additive-free and without the use of common industry ingredients like gums, starches, flavor enhancers, or stabilizers, we prioritize a clean and natural taste. We strive to deliver a superior product that meets the expectations and preferences of our customers.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Hispanic market is becoming more aware of the benefits of adapting a plant base diet and a vegan lifestyle. In 2022 we managed to double our sales vs. 2021 and for 2023 we are reaching same amount of growth.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

In 2022 we managed to double our sales vs. 2021, during this same year we hired 4 new people in our team. Currently our monthly revenue covers our monthly costs.

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Are there any other ways in which this product is innovative?

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WASTEA - 100% Sustainble, Vegan, PLANT & Bio Based Leather alternative made form TEA waste.

by WASTEA

(click to visit website)

Additional Images

Category: Innovation

Subcategory: Textile or other non-food product

Production Location(s):

Turkey

Product Availability: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

V-Label Licensed: Yes

V-Label Licensing Partner: Turkey (Vegan Derneği Türkiye)

Product Description

WASTEA, as our slogan “WAS TEA NOW LEATHER” indicates; a innovative solution to use waste material from Tea production (left overs with no future life cycle – 100% waste) to produce high-end Vegan alternative to real leather and or PU which is PLANT and Bio-based , as well as 100% Sustainable (up to over 90% bio mass).

Product Videos:

Video Link

Is this product a plant-based alternative to a traditionally animal-based product?

Yes

What kind of animal-based product does it replace?

Score

Does this product require new technology or processes to produce?

Yes

Please briefly elaborate:

We have invented a way to future process the waste into a liquid form as well as a powder under 5 micron.

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Does the product use novel or innovative ingredients that offer new benefits, improved performance, texture, taste, or more sustainable attributes, compared to existing products?

Yes

Please briefly elaborate:

The Tea waste and the waste with high Teein content, is future fire resistant and antibacterial. The quality of the leather alternative is very high.

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Does this product use innovative packaging that is more sustainable, more convenient, or more appealing to customers compared to existing products?

Yes

Please briefly elaborate:

We make the packaging from the material itself.

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Are there any innovative tools used in the marketing of this product?

Yes

Please briefly elaborate:

We are in the set of producing videos and marketing ads.

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Does this product offer new or improved taste or sensory attributes compared to existing products?

Yes

Please briefly elaborate:

The touch of the material is very high in quality, hand feel is very leather like, and we also have applied different other technical finishings...

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Does it improve the customer experience?

Yes

Please briefly elaborate:

Yes it does, as some materials in the market which have been tested or purchased by customers are low in quality - but not ours.

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Is this product scalable, and are growth opportunities foreseen?

Yes

Please briefly elaborate:

Yes, we are already in projecting with big Automotive OEMs, many big companies are in projecting from all fields.

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From an investment perspective, is this product an attractive opportunity for investors?

Yes

Please briefly elaborate:

Yes it is, we already have some inquiries.

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Are there any other ways in which this product is innovative?

Yes

Please briefly elaborate:

We have a number of innovations which this product, but we won't share before launching or signing NDAs.

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International V-Label Awards 2023

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The V-Label Awards are back