V-Label Awards

V-Label Awards are back, now regionally.
Check out V-Label Awards 2024 in Spain and Germany below!

International V-Label Awards

In a world where consumers are becoming more aware of the impact of their purchase choices, the plant-based industry is rapidly growing. As an industry leader, V-Label sponsors and leads the International V-Label Awards, the first international award scheme dedicated to recognizing positive impact, quality, and innovation in the plant-based space.

Why apply?

V-Label Awards
Stand out and build trust

‘FINALIST’ or ‘WINNER’ label to use on packaging

Consumer engagement during public voting

Attract new customers

Promotion across the international V-Label channels and at Plant Based World Europe


Continue to grow

One-year free V-Label license

Identify growth areas through the application process


This year, we’re partnering with Plant Based World Expo Europe, the only 100% plant-based event for trade professionals, in order to showcase the winning innovations to a wide audience of retailers, food service professionals, and investors at ExCel London on 15-16th November.


New for 2023: as opposed to previous editions, where categories were segmented based on the type of products, this year we have 3 expert-judged categories. Both vegan food, cosmetics, and non-food products are welcome to enter.


Open to V-Label licensees and Plant Based World Europe exhibitors


Open to any brand with vegan products

Marketing & Branding

Open to V-Label licensees and Plant Based World Europe exhibitors

Consumers' Choice

In the popular Consumers’ Choice Award, Winners are determined through public voting on our website. Eligible brands can enter 11 subcategories based on the type of their products. Open to V-Label licensees only. 

meet the jury

Shortlisted entries in the Sustainability, Innovation, and Marketing & Branding categories have been evaluated by our Expert Jury panel of industry professionals.


Mark your calendars for these important dates!

Applications open
Register and enter your vegan innovations
Early Bird Application Deadline
Take advantage of the 50% discount
Final Application Deadline
Submit your entry before this date
Voting & Scoring
Public voting and jury scoring take place
Results Announced
Winners are announced online
Plant Based World Europe
Showcasing Winners at the London expo
May 15th
June 16th
August 11th
September 1st-30th
November 1st
November 15-16th

Past Winners have said...

Meet the 2023 winners

Get to know the Winners and Finalists of the 2023 V-Label Awards

Meet the 2022 Winners

Find out more about the Winners and Finalists of the 2022 V-Label Awards


Read interviews with past winners and learn about Awards updates


The Awards are open to vegan products – including food, beverages, cosmetics, and non-food products – from all over the world. The 3+1 categories have different entry rules:

  • The Consumers’ Choice Award is only open to V-Label licensed vegan products.
  • The Sustainability and Marketing & Branding categories are open to both V-Label licensed vegan products, and to the vegan products of brands who are exhibiting at Plant Based World Expo Europe 2023.
  • The Innovation category is open to any vegan product.


Please note that in order to obtain the prizes of the V-Label Awards (Winner or Finalist label, free one-year V-Label license, online promotion, etc.) the product must be licensed with V-Label within 6 months of winning. More information about licensing can be found here.

Prizes include special Winner and Finalist labels licensees get to showcase on their packaging, a free V-Label license for a full year (up to 350 EUR), and various promotion opportunities to showcase your achievements online and offline. Entering the expert-judged categories can be of educational value as well, helping reflect on areas brands may be able to further grow in, while getting on the radar of the expert jury members may bring about exciting opportunities in the future.

Entering either of the categories – but especially the Consumers’ Choice Award – will help you increase consumer engagement, build brand awareness, and connect with your target audience. Entries in the Consumers’ Choice Award will be displayed on the Awards website from September until the end of the year.

Applications are open from the 15th of May until the 11th of August, 2023. The 50% Early Bird discount is available until the 16th of June.

The entry fee costs 100 EUR per registered product, however, with the 50% Early Bird discount, it only costs 50 EUR until June 16th. Discount codes are available and applicable, which are announced in the Awards newsletter and on the V-Label LinkedIn page. Licensees may contact their local licensor to receive their custom coupon code.

There are various payment options available: you may pay with a credit or debit card, via PayPal, or via direct bank transfer. If paying with a card or via PayPal, the payment will be made immediately, and you will be able to proceed to submit your entry right away. If you select the bank transfer option, you will receive an automatically generated invoice, which you can settle at your earliest convenience. When the payment reaches our bank account, we will send you a confirmation email letting you know that you can proceed with your submission. Please allow a few business days for international bank transfers to go through.

Before selecting a category, please familiarize yourself with each category’s eligibility.

If your product is produced in an exceptionally sustainable way, is really innovative, or your brand has outstanding marketing & branding, we recommend applying to the respective categories.

If you have a popular, widely available product or product range, and/or you would like to engage your online audience and strengthen the relationship with your consumers, we recommend entering the Consumers’ Choice Award.

An entry refers to one product entered into one category. Entering the same product into multiple categories, or entering multiple products in the same category, constitutes as multiple entries. 

For Example: if a you would like to enter…

  • Product A in Sustainability (1)

  • Product B in Innovation (2) and Consumers’ Choice (3)

  • A product range or overall brand in Marketing and Branding (4)

… you would need to purchase 4 entries.

Product ranges may only be submitted in the Marketing & Branding category, and in the Product Range subcategory of the Consumers’ Choice category.

Expert-Judged Categories
(Sustainability, Innovation, Marketing & Branding)

The application forms include binary (YES or NO) questions, which will provide an automatically calculated base score for each entry. For each of the 3 categories, we filter the 15 entries with the highest automatic scores, who become Finalists of the respective category. These Finalists are handed over to the Expert Jury, who will evaluate the answers given to the open questions, determining who the 5 Winners will be in each category. Even though Entrants have to select a subcategory during their application,  the Winners won’t be selected based on these subcategories – these have to be selected merely to indicate the type of product the entry is. 

Consumers’ Choice Award

All entries submitted to the Consumers’ Choice category will be displayed on the Awards website from the 1st until the 30th of September 2023, segmented into 11 subcategories (by the type of product), in a public voting round. Website visitors can vote for one product per subcategory. In each subcategory, the entry with the most votes wins.

No – the jury scores entries based on written applications, and the public voting is also based on written entries. While taste is a fundamental part of food products, the V-Label Awards aims to look at the full story of a vegan product – from the sourcing of its ingredients to the design of its packaging, and we have set up the categories to showcase the positive impact each products makes.

If you wish to enter a tasting awards program, we recommend entering FoodBev Media’s Plant-Based Taste Awards.

Winners will be announced online on the 1st of November. They will then be showcased at the V-Label Pavilion, as well as in some live programs, at Plant Based World Europe on 15-16th of November

got any more questions?

Get in touch at awards@v-label.com

The V-Label Awards are back

in Germany and Spain!

To find out more, visit: