Matthias Rohra started at ProVeg in 2015 (then still called VEBU) as Head of Business. In 2017, he took on the role of Chief Operating Officer as part of ProVeg's internationalization. Since June 2020, he has been leading ProVeg e.V. in Germany as new Managing Director. Not only his profound knowledge of market developments and consumer wishes, but also his strategic and strong management skills predestine him for this position. Previously, Matthias worked for many years as a marketing expert and manager at Coca-Cola and McFit, among others. Matthias has been eating an animal-free diet for over 26 years (vegan for 8 years) and enjoys cooking plant-based dishes in his free time.

Floor Buitelaar grew up in an entrepreneurial family that has been active in retailing for over a hundred years. She has been working in several commercial roles in food and non-food retailing since the age of eighteen herself (e.g. trade marketing and category management). Turned vegetarian when she was 12 and obtained a plant-based diet over the last 5 years which was the kick-start to her the alt protein industry connection. This in-depth knowledge together with the retail experience makes Floor responsible for the Retail & SME clients as Managing Partner at Bright Green Partners, the global leading alternative protein consultancy.

Noah Hyams is a serial entrepreneur who launched VEGPRENEUR to bring together and support entrepreneurs and investors building sustainable, plant-based businesses around the world. Through VEGPRENEUR, Noah has interviewed and brought together founders, investors, and thought-leaders in the plant-based space. Most recently Noah was featured on Bloomberg Radio where he talked about the state of the plant-based economy. Noah has been invited to speak and mentor in entrepreneurship classes at New York University, the City University of New York, the University of Massachusetts at Amherst, and the University of Louisiana at Lafayette.

https://www.vegpreneur.org/

Enric Urrutia is the Director of the specialised media Bueno y Vegano. He produced and directed the documentary film La Barbacoa (2012), nominated for the Gaudí Awards, presented at the Goya Awards and premiered at movie theatres in Madrid and Barcelona. He is also the Director of the specialised publications Bio Eco Actual, Master Organic and El Botiquín Natural, among others.

Renato Pichler is the Founder of V-Label GmbH, a project he initiated in 1996. Renato has been working full-time for the spreading of the vegan-vegetarian way of life since 1993. On that year, he founded Swissveg to help shape the vegan movement in Switzerland. From 2005 to 2012, Renato was the president of the European Vegetarian Union, and on 2010 he founded the Animal Party in Switzerland. Renato has published several books and is often invited by the media to speak publicly on the topic of meat consumption, vegetarian or vegan nutrition.

Silvia Recchia is one of the activists of the Italian Vegetarian Association. AVI has played a fundamental role in her life. It has been a meeting point for all Italian vegetarians, vegans, and sympathizers, and it is there that AVI meetings and debates have increased her desire to know more about animal rights history. She has been a vegetarian since 2010, and after joining Avi she turned vegan in the last few years. She brings a change in her life and in other people's lives who stands on her side. She is one of the many who wants to respect life and inspire the change.

Nicholas Bawtree was born in Tuscany in one of Italy's first "agriturismo", called Rendola Riding. At the age of ten he started a magazine for the guests, "Il Folio di Rendola", and ran it for twenty years. His dream of becoming a journalist, took him through school newspapers, local and national magazines, and it was crowned with the Italian monthly magazine Terra Nuova (www.terranuova.it), for which he started working in 2006, and where he currently holds the position of editor-in-chief. He has always been passionate about environmental issues, but also about creating new spaces of free expression, and in this regard he created the "straw theatre" format, widespread in Italy and abroad (www.strawtheatre.com).

Barbara Zöchbauer went vegan overnight and founded her company veganmarketing.at a year an a half after that. With her business idea, she wants to encourage companies to discover the fast-growing vegan market on the one hand, and offer strategic marketing without bullshit bingo to already vegan companies on the other. Her appeal: the existing range of a company is often very easy to veganize. You only have to deal with it once! With a vegan offer, a company not only addresses vegan people, but also vegetarians, flexitarians, lacto- and ovo-intolerant people, health-conscious people, climate protectionists, ... the target group is much larger than you think!

Danza de Fogones is the most read vegan recipe blog in Spanish, with over 22 million pageviews in 2020 alone. Since 2013, the team has created more than 700 simple and tasty vegan recipes, made with accessible ingredients. Their purpose is to help people in their journey to align their diet with their values, while becoming healthier and being more respectful to the animals and the planet.

https://danzadefogones.com/

https://www.youtube.com/channel/UCxCfcjk9OENdYsQkgsdPSUQ

https://www.pinterest.es/danzadefogones/

Simple Vegan Blog is a food blog with hundreds of delicious and nutritious vegan recipes that help people stay healthy and happy. One of the most popular vegan blogs in English, with over 15 million pageviews a year, Simple Vegan Blog aims at making being vegan easier and more fun than ever.

https://simpleveganblog.com/

https://www.pinterest.es/simpleveganblog/

https://www.youtube.com/channel/UCopkFu93UkHzATZJK57izUA

Miquel became vegan more than three years ago and started his Instagram account, El Vegano Marrano, in 2018 to show the world that eating vegan is very different from how people think. His cuisine is based on simple, tasty, creative and attractive recipes that are accessible to everyone. Miquel has always loved to spend hours in the kitchen, and still loves it, even though he now has to juggle cooking and parenting. On social media, Miquel shares his vegan recipes showing his most genuine and natural side with a dose of humour.

Katleen is an interior architect living the VaVaVoom vegan life in Mechelen (Belgium). She loves to speak out about veganism. Her Instagram feed 'Karneno' blends the perfect amount of fun, humour, activism and information. Come for the delicious plant-based recipes and stay for the cute (adopted) chickens!

On her channel @veganfindsaustria, Sonja displays the variety of vegan products available in Austria, introduces local restaurants with plant-based options, and informs her followers about animal rights and the many benefits of going vegan. With the aim of showing people how multifaceted yet easy a vegan lifestyle is, Sonja started her channel in early 2018, only weeks after going vegan herself. By now her account has become one of Austria's largest Instagram channels with a vegan focus.

Helena is a 37 years old pharmacist from Portugal currently getting her Phd in sustainability sciences. Although she loves her job, cooking is one of her biggest crushes. About 18 years ago, she became a vegetarian and since then her kitchen has become her lab bench. She recently created her Instagram profile where she shares recipes of the dishes she makes at home and also of the vegetarian and vegan dishes she eats in restaurants.

Janine Oliveira 22 years old, fascinated by photography and cooking has a degree in photography, doesn’t eat meat since 2005 and started her Instagram account, GreenTaste Cuisine in 2018.

Her project started at a time when everyone was fragile because of covid, she needed to distract herself from the anxiety she suffered for many years. This and her love for animals, diet and lifestyle and the desire to change the world and inspire people made her start this project.

GreenTaste Cuisine is a project that unites vegan recipes and photographs of her authorship. She wants to inspire people that want to implement a plant-based diet or who already follow it but don't know what to cook! Thanks to her own project she has been vegetarian since 2021 and almost vegan now!

She believes that if we want to make a difference in the world, we should do it invitingly.

The main focus of the project is to attract people with the flavours they are used to, showing that it is possible to have equally tasty typical plant-based meals, especially typical Portuguese dishes!

Sofia created her page "Naba na Cozinha" to share her homemade vegetarian and vegan recipes that are easy to make

Michelle is a plant-based chef and recipe creator

Ana started her plant-based journey 6 years ago, after a thyroid cancer. She started researching what was best for herself, so it didn't return. Two years later she had a work accident that forced her to change her life. She started to study more, taking different plant-based cuisine courses, and became more and more curious. She decided to create Versão Verde to share what she had learned, with tricks to help demystify the plant-based cuisine, new recipes every week and ways to eat healthy and plant-based, without compromising on flavour.

Filipa Saraiva is a Portuguese content creator. She shares her love for the plant-based lifestyle, as well as other topics related to a balanced life, such as sustainability, mental health and movement through dance and yoga.

Filipa has a degree in Artistic Studies and a Masters in Film Project Development. She also teaches jazz dance and flexibility classes to kids, and recently launched her winter ebook "Comfort Food", with 32 warm and cozy vegan recipes. She believes in small and gradual changes with a long term impact, and hopes to help inspire others in the pursuit of better choices and powerful habits for the people's health, for the environment and the ethical and egalitarian treatment that animals deserve.

On her page @VeggiewithRemy, Remy discovers, reviews and shares the latest vegan finds in the Netherlands. Whether these are from local restaurants, big supermarket chains or anything in between.

Beatriz Clara, 25 years old, started sharing her love for easy vegan food in 2021. She believes in teaching to change, in showing positivity and actual data rather than spreading the message that we have no time to change or pressure to be vegan. Lado B or B side in English, stands for the other side of things, the non-mainstream. She believes that by showing how easy, affordable and tasty it is to be vegan, more people will listen and change their habits. Cooking is her love language, her hobby and art. She's the friend who cooks for all, the sister who makes pancakes for breakfast, the daughter that makes you soup whenever, the girlfriend who packs your lunch. Having younger siblings and friends come to her for tips and recipes on vegan food were the reason she started Lado B é vegan on Instagram. The main focus on her socials is spreading awareness and making veganism simple for everybody.

Mitzi is a snob. She's always loved to be surrounded by beautiful, inspiring things and, in turn, create beautiful things herself. She finds she's the happiest when she is in the midst of old buildings, delicious food, art history, gorgeous fabrics, or antique furniture. Okay, so we’ve got the “snob” thing down. What about the “compassion” part? When she was 14 years old, she chose to stop eating meat and in 2014 she took the next step and went vegan. Nothing has given her more contentment in life than aligning her daily choices with her ethical beliefs! Still, her love for aesthetically pleasing surroundings, fashion, and travels, as well as exquisite food, never went anywhere, so she’s spent those past years of her life searching for ways to satisfy her craving for opulence while trying to do the least harm. Her goal is to show you that it’s more than possible to live a life full of kindness for other beings and our planet, while not giving up on enjoyment. That a compassionate lifestyle is not deprivation, but rather a gift. That it’s possible to be a Compassionate Snob.

Kathy is vegan and is studying both film production and nutritional sciences in Vienna. She has a passion for everything vegan and eco friendly. She started to set her focus on mental health and veganism which she shares on her small Instagram page with the main message being that a healthy and balanced relationship with food and your body is the key to a happy future.

Once Upon A Cream became the largest cruelty free & vegan beauty blog in Austria and was amongst the most known German speaking vegan beauty blogs. Daniela, the author of the blog, has been vegan since 2011 and always had a big heart for animals and make-up. When becoming a vegan mom in 2017, the focus of Once Upon A Cream broadened as well and now covers all of her three passions: vegan beauty, animal rights and vegan parenting.

Karolína Rathousová, known under the nickname Dewii, started blogging at the age of 18. More than 10 years later she's still spreading veganism and other important topics through her social medias with the mindset that the change in the world starts with you.

Nikoleta Kováčová is a Slovak food blogger and author of the first Slovak vegan cookbook Slovegán 1 & 2. Both of her parents worked in a gastronomy, and even though it didn't look like that for a long time, she followed in their footsteps and fell in love with food. But only after she became a vegan in 2013. Nikoleta worked for years as a model but also in marketing, as a copywriter, creative mind and as a photographer. In 2019 she published her first cookbook and this year she is already working on a third Slovegán cookbook. She also works as a spokesperson for ProVeg Czechia and currently lives in Prague.