Barbara Zöchbauer went vegan overnight and founded her company veganmarketing.at a year an a half after that. With her business idea, she wants to encourage companies to discover the fast-growing vegan market on the one hand, and offer strategic marketing without bullshit bingo to already vegan companies on the other. Her appeal: the existing range of a company is often very easy to veganize. You only have to deal with it once! With a vegan offer, a company not only addresses vegan people, but also vegetarians, flexitarians, lacto- and ovo-intolerant people, health-conscious people, climate protectionists, ... the target group is much larger than you think!