Renato Pichler
Renato Pichler
Founder
V-Label GmbH

Renato Pichler is the Founder of V-Label GmbH, a project he initiated in 1996. Renato has been working full-time for the spreading of the vegan-vegetarian way of life since 1993. On that year, he founded Swissveg to help shape the vegan movement in Switzerland. From 2005 to 2012, Renato was the president of the European Vegetarian Union, and on 2010 he founded the Animal Party in Switzerland. Renato has published several books and is often invited by the media to speak publicly on the topic of meat consumption, vegetarian or vegan nutrition.